How fashion marketplace Otrium eliminated brand bidding and saved more than $40,000 in 3 months 

Brands are under pressure to grow profitably, and some are discovering they’re paying affiliate partners for customers they’d already won.

That’s exactly what online fashion outlet Otrium found: affiliates were bidding on its own brand name in search ads across seven European markets, with ads closely mimicking Otrium’s official messaging — making the violations almost impossible to catch through manual checks alone.

Through an audit, nearly 5,000 suspicious transactions were rejected, preventing €40,842 in commission leakage. As brands and retailers like Otrium prioritize profitable growth over top-line sales, independent measurement, traffic quality and attribution are becoming strategic priorities.

Read this case study from Bluepear to learn:

• How standard attribution models obscure affiliate marketing’s hidden costs
• Why independent measurement is essential for evaluating incremental growth
• How Otrium identified unauthorized brand bidding and improved its bottom line

Partner insights from Bluepear, recognized by G2 as a Leader in Brand Protection and High Performer in E-Commerce