Why marketers should be treating creative like a strategic supply chain

By now, most marketing teams have felt the friction of production bottlenecks, missing assets and duplicated work across markets and channels. While these challenges are familiar and frustrating, they’re often tackled in isolation with incremental fixes: a new template, a quicker workflow, maybe an AI tool to bridge a gap — but these patches rarely solve the bigger problem.

What looks like a series of small obstacles is really a system-wide issue. The real challenge isn’t only channel silos, scaling inefficiencies or slow turnarounds, it’s the absence of a connected, end-to-end creative supply chain: a system that can support the speed, scale and complexity that modern marketing demands. When advertisers implement such a system, they gain efficiency, agility, consistency, and are better equipped to grow.

Download this new guide from Celtra to learn more about:

Why creative, not media, is the biggest blocker to marketing performance
The hidden inefficiencies costing teams time, budget and brand impact
How leading teams achieve unlimited personalization and scale without additional headcount
How a creative supply model connects content and media for maximum effectiveness