Virtual event: Black Friday strategies for beauty and fashion brands

Black Friday promotions roll out earlier every year. Still, many beauty and fashion brands wait too long to implement the critical technology and personalization strategies that make these campaigns truly perform.

The brands that take action earlier by planning and implementing campaign-to-website personalization now are the ones who will be better prepared to engage shoppers — and see tangible gains in Q4.

Join Charlie Bell, senior director of solution engineering, and Esat Artug, senior product marketing manager at Contentful, on July 17 at 10 a.m. ET/3 p.m. BST as they discuss why personalization is no longer a nice-to-have for Black Friday — it’s a conversion driver.

Register for this webinar to learn more about:

• Why starting personalization efforts now is the key to Black Friday success
• How message matching improves campaign ROI without increasing budgets
• How Ruggable and Pets Deli increased conversions through personalization
• Practical steps to launch personalized Black Friday journeys across channels
• Why brands are evaluating their tech stacks ahead of peak season

Sponsored by Contentful