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Research

CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

The fourth installment of Glossy’s CMO Strategies series examines how marketers are spending and measuring across social media platforms in 2025 — from Meta to TikTok.

Aug 26, 2025
  • Member Exclusive
    Glossy+ Research: Wholesale fashion brand execs speak about the challenges of working with large and specialty retailers
    Aug 25, 2025
  • Member Exclusive
    Glossy+ Research: From content scaling to live-selling pivots, how emerging brands are evolving their marketing playbooks
    Aug 5, 2025
  • Member Exclusive
    Glossy+ Research: From TikTok to ChatGPT, fashion brand execs weigh in on the future of brand discovery
    Jul 28, 2025
  • Member Exclusive
    Glossy+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram
    Jul 22, 2025
  • Member Exclusive
    CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges 
    May 28, 2025
  • Member Exclusive
    Glossy+ Research Briefing: Tariffs’ impacts on consumer and advertiser spending
    May 15, 2025
  • Member Exclusive
    Research Briefing: Emerging designers dominate the 2025 Met Gala
    May 8, 2025
  • Member Exclusive
    CMO Strategies: A guide to marketers’ investments and streaming platforms’ ad innovations, from Amazon to YouTube
    May 1, 2025
  • Member Exclusive
    Research Briefing: Marketers face cost of media and scale challenges on RMNs
    May 1, 2025
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