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Research

Glossy+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

Glossy’s 2025 Influencer Index measures the impact influencers have on consumers’ purchasing behaviors. Our research findings indicate that consumers may be growing weary of specific types of content in both sponsored and organic posts on Instagram, and that their engagement levels with influencers’ posts may be more seasonally based than...

Jul 22, 2025
  • Member Exclusive
    CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges 
    May 28, 2025
  • Member Exclusive
    Glossy+ Research Briefing: Tariffs’ impacts on consumer and advertiser spending
    May 15, 2025
  • Member Exclusive
    Research Briefing: Emerging designers dominate the 2025 Met Gala
    May 8, 2025
  • Member Exclusive
    CMO Strategies: A guide to marketers’ investments and streaming platforms’ ad innovations, from Amazon to YouTube
    May 1, 2025
  • Member Exclusive
    Research Briefing: Marketers face cost of media and scale challenges on RMNs
    May 1, 2025
  • Member Exclusive
    Glossy+ Research Data Sheet: How brands and agencies are applying AI tools for marketing
    Apr 24, 2025
  • Member Exclusive
    Research Briefing: Retailers invest in technologies and value-added services to elevate the in-person shopping experience
    Apr 17, 2025
  • Ulta Beauty Relaunches Its Collection with a Fresh Gen-Z Focus
    Member Exclusive
    CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths
    Apr 16, 2025
  • Member Exclusive
    Research Briefing: Brands use boutique festivals for tailored activations
    Apr 10, 2025
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