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Nov. 3-5 | Connect with execs from Amika, Summer Fridays, ŌURA, Target and more

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Nov. 3-5 | Connect with execs from Amika, Summer Fridays, ŌURA, Target and more

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Beauty & Wellness Briefing

Beauty & Wellness Briefing: How brands are preparing for AI-driven GEO search as consumers embrace ChatGPT

This week, I’m highlighting recent conversations with brand execs at Suave, Prakti Beauty and Cosnova about their shifting online search priorities. It’s part of a growing strategy that favors GEO over SEO to ensure a brand’s online presence is optimized for AI platforms like ChatGPT, Google Gemini and Perplexity. Additionally, L’Oréal...

Sep 30, 2025
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    Beauty & Wellness Briefing: Beauty brands are under legal fire for claiming ‘Made in America’ while using imported ingredients — plus, industry news
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    Beauty & Wellness Briefing: The Middle East opportunity grows as beauty power players flood the region with new products, stores — plus, industry news
    Sep 2, 2025
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    Beauty & Wellness Briefing: Cosmetics lead category sales at Ross as beauty thrives in off-price
    Aug 26, 2025
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    Beauty & Wellness Briefing: Is this the end of foam sunscreen? —plus, industry news
    Aug 19, 2025
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    Beauty & Wellness Briefing: Olaplex taps Glamsquad as competition in the pro space heats up, plus industry news
    Aug 12, 2025
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    Beauty & Wellness Briefing: How brands are shifting budgets to offset tariffs, plus industry news
    Aug 5, 2025
  • Member Exclusive
    Beauty & Wellness Briefing: Why Fractional executive hires are trending in beauty, plus industry news
    Jul 29, 2025
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