Nov. 3-5 | Connect with execs from Amika, Summer Fridays, ŌURA, Target and more
This week, I’m highlighting recent conversations with brand execs at Suave, Prakti Beauty and Cosnova about their shifting online search priorities. It’s part of a growing strategy that favors GEO over SEO to ensure a brand’s online presence is optimized for AI platforms like ChatGPT, Google Gemini and Perplexity. Additionally, L’Oréal...
