Sustainability has remained relatively absent from the male-dominated streetwear market, and though sustainably minded brands like Everlane and Levi’s sell both men’s and women’s styles, women’s brands known for being sustainable -- Reformation, Mara Hoffman, Eileen Fisher, the list goes on -- outnumber men’s. Even so, Taylor Stitch has remained...

Earlier this week, Authentic Brands Group (owner of Juicy Couture, Nine West, Aéropostale and Nautica) acquired skate, surf and snowboarding brand Volcom from global luxury group Kering.

When Procter & Gamble acquired DTC-first, personal care brand Native for a reported $100 million in cash in November 2017, bringing the brand to P&G’s large, tried-and-true retail partners was top of mind, as was expanding Native’s natural proposition from deodorant to other categories.

On Friday, LVMH confirmed the longstanding rumor that it will be launching within weeks a bonafide luxury fashion brand headed by Rihanna, called Fenty. The new brand builds on Rihanna’s previous work on Fenty Beauty and Savage x Fenty, her lingerie line. It will be sold mainly through digital channels...

On this week's episode of The Glossy Podcast, Hilary Milnes catches up with Palmer to discuss how he's building a new brand in a market full of legacy brands, how the brand's community of wear testers is shaping products and what customers actually want out of an e-commerce site.

Like foundation and haircare before it, sunscreen is moving toward greater sensitivity to diverse skin tones, and on a mass scale.

French beauty brand L'Occitane is the latest company to shine a light on its employees in the name of marketing.

Now in its fifth year of business, fine jewelry company Mejuri has hit a turning point many digitally native brands face: Growth has been good and there's a strong customer following, but in order to grow faster and further, the brand needs to expand into permanent physical retail to reach a...

Hanky Panky, an underwear company founded by two women in 1977, is on a mission to grow its digital presence and win over new shoppers, with a focus on Gen Z. While the brand currently has about 45,000 Instagram followers, its past social strategy of using product shots on white...

At the start of 2019, David's Bridal emerged from bankruptcy and kicked off a new strategy to grow the company -- not through bridal gowns but through prom dresses.

Beauty brands, far and wide, are honing in on Pinterest as a brand awareness and conversion play.

Brands from Rent the Runway to Lulu's are seeing big benefits across the board using customer photo reviews: pictures the customer posts of themselves wearing the item, usually with the size purchased and the customer's measurements posted alongside the photo.