For British beauty brand Bybi, which came to market in 2017, its road to "sustainability" has been a work in progress. "The term sustainable is a little bit problematic in itself. It's not regulated, so what does it even mean?" said Elsie Rutterford, co-founder of Bybi, on this week's episode...

It was Ben Bennett's first job working at Limited Brands that showed him the power of working on a portfolio of businesses. Early in his career, Bennett, the founder and CEO of beauty brand incubator The Center, worked on 14 different apparel businesses at Limited Brands, but it was his...

In 2020, Beaubble expanded to become an incubator for brands founded by influencers. The first was Monday Born by long-time beauty influencer and vlogger Teni Penosian, which launched in March last year. The next, announced in April, will be in collaboration with Karen Yeung, a self-described beauty, fashion and motherhood...

Frank Body, the Australian brand best known for its coffee ground body scrubs, expanded its portfolio further into clean body care on Tuesday, as the company intends to ramp up its revenue growth over the next three years.

A year after introducing the 15 Percent Pledge, founder Aurora James said beauty is “at the forefront” of the industries driving it. 

The Ordinary will launch its concealer collection first on Ulta.com on March 21 before entering 326 brick-and-mortar stores on May 3. The Ordinary is also increasing the number of items sold through Ulta Beauty from 22 to 112 products between skin care and makeup, and will expand to all 1,200...

As startup beauty brands and newly minted founders emerge almost daily, it's easy to forget that some companies are not made overnight. Take, for instance, makeup artist-turned-founder Danessa Myricks, who has been building her authority in beauty for more than two decades. After a layoff from a publishing company, Myricks...

As companies aim to become more purpose-driven to satisfy the conscious consumer, e-commerce platform Dough is committed to deepening the pockets and heightening the profiles of emerging female-owned beauty brands

Product sampling is a key pillar of an effective product marketing strategy. Getting potential consumers up close and personal with a product is the second largest driver of full-size product purchases. That is why the beauty industry spent decades sticking samples inside fashion magazines and handing out testers at department...

A growing contingent of beauty brands have entered the "billion-view" club by tapping into TikTok's flagship sponsored hashtag challenge feature over the past year as functionality increases.

Johnson & Johnson's Neutrogena is the latest to update its positioning. Today, the 91-year-old brand beauty announced a new mission to level the playing field in skin health. Called for "For People With Skin," the brand purpose is meant to combat inequality as it pertains to socioeconomic status, race, ethnicity...

U.S. holiday retail sales will grow less than 1% to $1.01 trillion. Furthermore, brick-and-mortar sales will decline by 4.7% while e-commerce sales will jump to 36% and ultimately account for 19% of total retail sales.