If Sephora's latest accelerator is any indication of where the retailer suspects the beauty industry is headed, then we can expect future brands to tell unique and creative stories that bring together the idea of soulful nourishment and product functionality. 

October saw not one but two luxury skin-care brands expand into the hair category: Dr. Barbara Sturm launched a full collection, expanding upon an existing scalp serum, and Augustinus Bader entered the category for the first time.

Since the dawn of time, people have searched for a fountain of youth, a magical elixir or Philosopher's stone that would grant immortality. With the promise of advanced biological sciences, humanity is tackling aging head-on. The beauty and wellness industries are primed to absorb longevity sciences and repackage it for...

Throughout 2023, more prestige and luxury beauty brands have turned their attention to Southeast Asia to tap into an opportunity for additional, substantial growth.

Instagram's new Twitter competitor Threads passes the vibe check for brands.

Babba Rivera's Ceremonia is in the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.

A new exhibit by luxury brands Lanvin and Carita provides a roadmap for a fresh, mutually beneficial brand partnership that focuses on experiences and joint brand imagery over product. 

The beauty industry has spent the past year experimenting with AI, such as ChatGPT, in both backend business and frontend consumer-facing initiatives. In addition to text-based ChatGPT, they're leveraging AI audio platforms like Speechify and Respeecher, AI art generators like Midjourney and Dall-E 3, and AI video generators and editing...

Sarah Jessica Parker is currently starring in the second season of the "Sex And The City" spinoff, "And Just Like That." She is also in the "second season" of her partnership with RoC skin care. As an ambassador for the over 65-year-old drugstore skin-care brand, Parker is promoting its products,...

While established gender-neutral brands, like Kiehl’s and Aesop, are known to be popular among men and have established playbooks for that customer base, younger men’s brands are still navigating what works. And that navigation includes everything from how to talk to customers to how to show up in stores.

The campaign, dubbed "A Wonderful World," used email, web layers and lead generation campaigns. Benefit saw its click-through rates for emails increase by 50%. In addition, launch emails generated 40% more revenue than similar emails in 2021.

Set to take place from June 12-16, the immersive virtual beauty festival will run across immersive platforms Spatial, Roblox and Decentraland under the same banner of interoperability as this year’s Metaverse Fashion Week. The Week will also include global physical brand events.