After successfully gaining share in the prestige category last year, Ulta is planning a reset and expansion of its mass offering in 2018. Although a greater investment in the category could affect mass competitors like CVS or Walgreens, and help keep Sephora at bay, Amazon is the likeliest target.

Despite increased competition from Bezos’s behemoth, and the convenience of local drugstore chains like Boots and Superdrug, Asos has become a beauty go-to, thanks to its low-priced, trendy assortment and speedy delivery options. It also carries some of today’s hottest brands, including Benefit, NYX Cosmetics, Lime Crime, NARS and The...

The spring 2018 shows wrapped up on Tuesday in Paris, and with them, fashion month has come to a close. Although clothes are still the main event each season, the beauty industry’s presence at the shows continues to grow. This season it was Rihanna and L'Oreal who had beauty fiends...

That social media drives beauty trends isn’t news, but this year, the online conversation was dominated largely by independent beauty brands.

Welcome to the Glossy 50, our first annual list featuring men and women contributing to the transformation of fashion, luxury, beauty and technology. In this feature, we dive into their contributions to their industries’ new directions. These are the honorees in the Modern Media category.

Hourglass Cosmetics is positioning itself to be the first luxury makeup brand to go fully vegan, announcing today that it will do so by 2020. Already selling predominantly vegan products, the brand -- which is also 100 percent cruelty-free -- will take things a step further by doing away with...

Vicky Tsai was inspired to launch Tatcha Beauty, a company bent on the age-old beauty rituals of the geisha that many Japanese women still follow today. We asked Tsai, who splits her time between Japan and San Francisco, to detail a recent day in her life, which included “mono-dressing,” a...

ModiFace has built the AR technology used by 84 leading brands today, including Sephora, Estee Lauder, Smashbox, Mac, L'Oreal, CoverGirl and Maybelline. As the tool becomes commonplace, the company has positioned itself as the universal platform for virtual beauty.

Jen Gotch has built a business based on selling accessories in millennial pink, with cute patterns and kitschy phrases. But the brand basically came together by accident.

The September issues of women's magazines have long been synonymous with endless pages of fashion ads. Women's Health, on the other hand, used its September issue to celebrate the naked body — and beauty and skin-care brands followed.

Jennifer Kapahi, a former Revlon product developer and co-founder of the new beauty brand Trestique, details a recent day in the life that includes video shoots, photo shoots and plenty of emails.

During a period when physical retail is on the decline as consumers turn to e-commerce, sample sales have managed to remain relatively unscathed. The ability for a sample sale to continue to draw mobs of shoppers is particularly notable, given the rise of flash sale sites like Gilt, Rue La...