J.Lindeberg, a Swedish apparel brand known for its connections to golf, tennis and ski, has been pushing the tunnel fit moment for its golf ambassadors since January of this year. Working with athletes like Matt Wallace, Viktor Hovland and Kathryn Newton, J.Lindeberg has been dressing its ambassadors before major golf...

This week, we take a look at the recent earnings reports from brands including Prada, Adidas, Armani and Hugo Boss to break down what’s happening in fashion financially. Some standouts include Miu Miu's amazing growth, inflation's pressure on luxury shoppers and Adidas’s recovery from the Yeezy debacle.

For Nicky Campbell, pent-up demand for authentic fashion reviews has translated to more than 320,000 followers across TikTok and Instagram. They encompass talent he’s featured, including Gwyneth Paltrow, Kris Jenner and Charli XCX, as well as “fashion-, beauty- and entertainment-obsessed” Gen Zers, he said.

Even in a retail era where every year is an unprecedented year, 2025 is set to be remembered by insiders who were challenged every step of the way. It was the year tariffs rocked supply chains and pricing structures, AI became a make-or-break challenge, luxury lost its bulletproof status, and...

Just under two weeks ago, the British fashion brand Aligne introduced a capsule collection co-designed with English soccer (or, football) player Lucy Bronze. "It's really about that representation — of what I think fashion brands should be putting out there and [who they should be] supporting as role models, and of...

The BFC is making sustainability non-negotiable, adopting Copenhagen Fashion Week’s framework and aligning with E.U. rules like the Green Claims Directive. It's pushing designers to back up their eco claims with real action.

London Fashion Week Fall 2025 has a new, pared-down look as more brands ditch costly shows in favor of intimate dinners, digital drops and new formats. With sponsorships dwindling and financial pressures mounting, designers are rethinking how — and if — they show.

This year’s AI boom has improved the availability of real-time data analytics, while generative AI has provided new tools for content and design. At the same time, brands that previously dominated fast fashion, in terms of market share, like H&M and Zara owner Inditex, have been losing out to companies...

For fashion and beauty brands looking for a way to resonate with consumers through one of their most reliable daily habits, coffee shops have emerged as a popular collaborative partner in 2025.

Our LFW video recap features Edeline Lee’s kidswear debut, Ahluwalia x Pandora’s collaboration and H&M’s partnership with Charli XCX.

Stitch Fix is the latest of many fashion businesses looking to revamp their strategies. Tariffs and economic uncertainty are rapidly altering consumer behavior, leading fashion brands to consider raising prices, laying off workers and shifting their focus to different markets.

In this edition of the Glossy+ Research Briefing, we look into marketers’ most common uses of generative AI, according to Glossy’s State of AI report, and the rise of AI image generation by fashion brands like Hugo Boss.