The market for fashion blogger–launched clothing collections has grown increasingly crowded in the last few years, and their ubiquity hasn’t curbed their success. However, the once-whimsical, largely directionless offerings are on the heels of a makeover: Some bloggers, including Aimee Song and Vanessa Hong, are rebranding or relaunching their collections...

Fashion editors have maintained their prestige in the industry, with designers and brands often clamoring for their endorsement, but their actual role now varies widely across publications. For our latest confessions, in which we grant anonymity for honesty, we spoke to a seasoned fashion editor, who has worked for both...

Tmall's new Luxury Pavilion Club offers top-spending customers a suite of benefits, including exclusive sales, event invites, flexible payment options and first access to new products. There are two tiers to the program, with a premium membership providing customers with a personal shopping concierge and offline perks like spa sessions...

Composed of a capsule collection, a sustainable line, an events series and charity play, Theory 2.0 is an overarching initiative at Theory that centers on appealing directly to customers, just like any freshly launched fashion brand would.

Loft, the younger, hipper sister brand of Ann Taylor, announced its first foray into plus sizes on Monday. It's the latest attempt by Ann Inc. and parent company Ascena Retail Group to reach new consumers and curtail a period of slumping sales.

InStyle has been rolling out its “Best Beauty Buys” franchise quietly since 1995, but its potential has increased for the publication in recent years as both beauty and e-commerce have boomed. Today, it’s not just a key tentpole of the brand, but it's also an important moneymaker: Sales from the...

Men’s fashion month — which kicked off in London on June 8 — stopped in Paris over the weekend, after making its way to to Florence (for Pitti Uomo) and Milan. Although a few big-name designers like Burberry and Gucci have transitioned to showing their men’s and women’s collections together...

Young direct-to-consumer brands, including Mack Weldon, Mizzen+Main, and MVMT, have launched loyalty programs. The programs allow them to lure customers with perks and price cuts, without resorting to brand-damaging sales events.

In the media age of we’re-more-than-a-magazine, building a business model that extends beyond ad revenue and subscriptions is a print publication’s only shot to avoid shuttering. At Allure, its three-year-old Beauty Box is at the center of a new revenue stream, and a new outlook on audience relationships, for the...

Lexus is expanding the scope of its New York Fashion Week sponsorship with a live photoshoot activation, done in partnership with Interview Magazine. The experience, “Lexus: Set in Motion,” will allow viewers to be styled and photographed by top fashion talent on a set created by the industry mainstay Stefan...

It's not simply Sephora’s status or widespread distribution that matters, it’s what the company does for the young brands it partners with -- namely, featuring them prominently across its website and social content, as well as in its popular sampling program.

Spurred by the success of its first brick-and-mortar location in New York City, luxury consignor The RealReal plans to further invest in in-store experiences for 2018, dubbing it “the year of the pop-up,” according to Allison Sommer, the company’s director of marketing.