5546 Results for ‘fashion’
  • Department stores want DTC brands

    Nordstrom has been gaining an edge on fellow department stores by befriending emerging direct-to-consumer brands. It was only a matter of time before Other major retailers are following Nordstrom's lead and have started moving in on the DTC space.

  • How Nordstrom reinvented its retail loyalty program

    The move toward making loyalty programs both more rewarding and easier to sign up for is one that many brands and retailers across fashion have started taking.

  • Glossy+ Student Membership

    Looking for a way to gain an edge over your peers and stay up to date on all things beauty and fashion? Get an inside look at how digital and technology are transforming these industries with Glossy+ student membership. Our Glossy+ Student Membership includes access to the following benefits and...

  • In the #MeToo era, fashion and beauty brands are rethinking marketing tactics

    In an age in which sex may no longer sell, fashion and beauty companies are now tasked with the challenge of being mindful in how they target shoppers, while also finding ways to tap into a zeitgeist of inclusivity and empowerment. The danger, of course, is coming across as insincere.

  • Glossy+: Inside fashion brands’ growing pains

    For fashion and beauty companies, a strong point of view is necessary to cut through the noise of today’s crowded markets. But at the same time, as digital changes the game at an increasingly rapid pace, constant evolution is required. So, to what extent can a company modify its stance...

  • Hair-care brand R and Co moves into cosmetics and fragrance categories

    R+Co sees its new products in the cosmetics and fragrance spaces as experiments, as opposed to a full-blown category expansions. Traversing across product categories is an activity more hair care brands are getting behind.

  • J. Crew tackles sustainability with denim buyback program

    J. Crew is debuting a new partnership with Habitat for Humanity buying back old pairs of jeans to be recycled into insulation material for housing. While J. Crew has made efforts towards denim recycling over the past few years, the brand is putting an increased focus on denim recycling by...

  • genderlessThe demand for genderless kids apparel is on the rise

    With millennials and Gen Z entering into parenthood, genderless clothing for babies and kids under the age of 12 is on the rise.

  • How Amazing Lash Studio plans to dominate beauty’s eye category

    As the business expands, it is looking to expand into other beauty categories: it is launching into strip lashes in the fourth quarter and adding brow services and anti-aging facials in early 2020. This is putting Amazing Lash Studio into direct competition with brands like Benefit Cosmetics and Anastasia Beverly...

  • WellnessBeauty and Wellness Briefing: Inside Ulta Beauty’s big wellness play

    When shoppers enter select Ulta Beauty stores this week -- 350 locations to be exact -- they will encounter a new section simply called “Wellness.” Situated in the bath and body section of the stores, it's Ulta's first outward-facing push in the wellness category.

  • Naadam’s retail twist: A store that only sells one type of sweater

    The front window of cashmere sweater brand Naadam’s SoHo store is emblazoned with a giant “75,” advertising the brand’s $75 cashmere sweater. But the store is not just highlighting the $75 sweater, it is literally the only thing available to purchase in the store. 

  • Glossy+: The end of influencer marketing?

    As #ad becomes the norm for beauty and fashion influencers working with brands, some companies are seeing an opportunity in more personal referrals. Direct-selling beauty company Ever considers its specialists friends of its clients, and Glossier has said it is looking for a way for its customers to play in...