Beauty looks are matching the soundtrack of the summer with bold looks and viral trends.

Sustainability has increasingly become a front-and-center issue for beauty brands. But communicating sustainability without greenwashing continues to be a challenge.

With brands increasingly incorporating both the look and feel of gaming environments in their shopping experiences, the IRL and URL worlds are set to become more interactive, moving forward.

After its two-year pandemic hiatus, Coachella is back — and so are the brands.  

Loaded’s even-handed, talent-agnostic approach was a major selling point for Journeys as the brand explored potential agencies and partners for its gaming push.

With the rise of wearable NFTs and virtual makeup looks popping up in the metaverse, AR beauty tech companies are making their way into the space. 

In a survey released in February, The Knot said that 47% more weddings are expected to happen in 2021, compared to 2020. As such, bridal brands and retailers are gearing up for the surge by investing in more inventory and marketing blitzes. Meanwhile, formerly non-bridal brands are seeing an opportunity...

After making a splash in 2018 with its pearl and jewel headbands, Lele Sadoughi has since expanded into nearly 15 different categories including handbags, eyewear and home decor.

The settlement announcement came on Wednesday, with Evangelista stating, in part, that she was “pleased” to settle the case and looking forward to “the next chapter of my life with friends and family, and am happy to put this matter behind me.”

DragCon, a three-day event, was extra as ever, with glamorous outfits, fabulous performances and an active beauty presence.

CMO Derek Yarbrough said one of the key aspects of his marketing strategy for the brand is to cater campaigns to individual platforms to play into their strengths.

With investors growing more careful with their dollars, the rapid growth model championed by VCs is being called into question and new brands are having a harder time getting off the ground or scaling. Alternatives to VC funding and private equity are looking increasingly appealing for the brands that can make them work.