Social media is a hotbed for beauty content, so much so that Vogue's launching a separate Instagram account for the vertical. The publisher will pull images from its archives, as well as create social-only video for the platform, and build on the skin care and make up routines, as well...

Models have been taking to Facebook Live in moments of spontaneity, tackling topics ranging from body positivity and female empowerment to beauty routines and style tips. The videos give their followers a glimpse into the life of a professional model both on the the job and off-duty, providing fans with...