Snapchat's “Lens” feature was introduced in 2015. This feature, powered by augmented reality technology, allows users to change how they and the world around them look. But it wasn’t until at least 2017 that the beauty industry started to catch up through independent providers like Modiface, which was later acquired by...

In this edition of the weekly Research Briefing, we share focal points from Glossy’s annual report on beauty brands’ distribution strategies, including selling on third-party platforms like retail giant Amazon, which just wrapped up its annual Prime Day sale.

In May, the L’Oréal-owned brand Essie collaborated with the New York Liberty women’s basketball team as part of a campaign to promote its Gel by Essie, a long-wear nail polish product. But rather than players, the campaign spotlighted Liberty’s beloved mascot, Ellie the Elephant. To date, the campaign has earned...

From women-founded brands to hot-ticket beauty items, Ulta's first beauty sale of the year has been full of trendy products with steep discounts.

Sephora is making strides in integrating sustainability into its business practices. Its commitment to sustainability shows up in its efforts around packaging recycling, through its Beauty (Re)Purposed program launched in May 2023, and refillable products — it launched a dedicated program in April 2019. 

"Wicked," which hit theaters on Friday, is dousing everything it touches in two colors: There's pink, for Glinda, the Good Witch, played by Ariana Granda; and green, for Elphaba, the Wicked Witch, played by Cynthia Erivo. On the apparel and accessories side, there are collaborative collections from Gap, Vera Bradley,...

As more beauty and fashion brands and retailers adopt AI, industry leaders are leveraging these technologies to enhance customer experiences, optimize marketing campaigns and streamline operations. Research shows that brands and retailers are seeing substantial financial benefits from AI integration. By powering customer-facing use cases — including personalized product recommendations,...

This week, I consider India's search for homegrown beauty brands and the diaspora's hope for consumers both abroad and in the motherland.

In this edition of the Glossy+ Research Briefing, we examine how retail media may be headed toward maturation as a marketing channel and the challenges marketers face on RMNs, as seen in Glossy’s 2025 CMO Strategies report on the state of retail media advertising.

The owner of Il Makiage and Spoiled Child reported a 27% increase in net revenue for the first quarter of 2025. Despite volatile tariffs, the company adjusted its full-year outlook to expect at least 22% year-over-year growth.

The biannual sale is a win-win for brands not only to keep regular buyers stocked on their favorite staple products, but also to acquire new customers. Successfully leveraging the sale, however, means keeping a tight eye on inventory and capturing eyeballs ahead of the event with in-person activations and new products.

As TikTok becomes flooded with reactions mocking lawmakers’ questions for TikTok CEO Shou Zi Chew on Thursday, beauty influencers are bracing for the worst.