This summer, Beauty Pop will highlight brands using strategic influencer partnerships, buzzy product drops and community engagement to effectively resonate with consumers. Featured brands will include Ardell Beauty, Bondi Sands, Fenty, Grown Alchemist, Myavana and K18.

This week I checked in with retail analysts to unpack the changes happening in American drugstores and how they could impact the beauty and wellness industries. This includes the "drugstore deserts” popping up across the country due to the closure of 586 CVS locations, 408 Rite Aid locations and 259...

In the last three years, there has been a greater appeal to the industry thanks partly to the New Yorker diaspora of 2020 that saw Empire State residents decamp to the Sunshine State, plus the growing ethnic and generational diversity

The men's beauty market has been under stress: Men's skin-care brand Disco shuttered in November 2023, men's nail polish brand Faculty shuttered at the end of December, and, also as of last year, the one-time men's skin-care brand Geologie is now marketing itself as gender neutral. Nevertheless, Evangelo Bousis, the...

This week, I checked in on the trends primed to drive the fragrance market in 2026. Additionally, Sacheu updates its C-suite with new additions, Pat McGrath goes up for sale, and Coty welcomes an interim CEO. 

Patrick Ta Beauty made headlines in May for producing one of the buzziest beauty pop-up events in Los Angeles this year. Fans queued for up to 17 hours to gain access to the free event, which included free gifts, a meet-and-greet with the team, and other activations. The pop-up drove...

Hung Vanngo has spent much of 2025 zigzagging across the globe to create makeup looks for everyone from Halle Berry at Cannes to Padma Lakshmi on the cover of Vogue India. But perhaps no look drummed up more excitement than his makeup for longtime client Selena Gomez at her September...

After two years as CMO, Lauren Edelman took over the top spot at Victoria Beckham Beauty in January. In her time at the brand, the VBB universe has expanded into fragrance, launched its first foundation in collaboration with Augustinus Bader and grown its retail footprint from three doors to, by...

This week, I checked in on how the demand for high-performing fragrances is driving new technologies and product categories. Additionally, both L’Oréal and The Estée Lauder Companies made global investments, and Hourglass founder Carisa Janes introduced a new beauty line. 

In recent years, celebrity-backed beauty brands have become a dime a dozen. But in 2025, as skin-care and cosmetics face a sales slump and wellness continues to rise, celebrities like Queen Latifah, Serena Williams and Vanessa Hudgens are now lending their star power to health and wellness companies.

This week, I checked in with Julie Zerbo, attorney and founder of the legal publication “The Fashion Law,” to better understand a wave of lawsuits in California that question the validity and legality of “Made in America” marketing claims for brands that source ingredients or packaging outside the U.S. Additionally,...

This week, I checked in with execs and analysts to learn about the rapidly expanding beauty opportunity in the Middle East. This includes brick-and-mortar expansion by Ulta Beauty and TJX, product launches by Bubble, E.l.f Cosmetics and Tower28, and digital growth that topples the E.U. and North America.