This week, I checked in with execs and analysts to learn about the rapidly expanding beauty opportunity in the Middle East. This includes brick-and-mortar expansion by Ulta Beauty and TJX, product launches by Bubble, E.l.f Cosmetics and Tower28, and digital growth that topples the E.U. and North America.

In recent years, celebrity-backed beauty brands have become a dime a dozen. But in 2025, as skin-care and cosmetics face a sales slump and wellness continues to rise, celebrities like Queen Latifah, Serena Williams and Vanessa Hudgens are now lending their star power to health and wellness companies.

Jess Hunt, now 27, has been creating content for over a decade. She has 1.7 million followers on Instagram, where she got started, and another 184,000 on TikTok. Through her career as a content creator, she met Jenna Meek, formerly the founder of a beauty brand called Shrine, who eventually...

From Bobbi Brown to Megababe's Katie Sturino, books represent a new medium — and new challenge — for beauty founders to get their message across. And that's despite declining readerships and challenging deadlines.

This week, I checked in with experts to learn about potential changes to the beauty and wellness industries under Robert F. Kennedy Jr., who was recently appointed health secretary under President-elect Donald Trump pending Senate approval. Additionally, Ulta Beauty rethinks its return policy, The Inkey List hires its first CMO,...

The nearly 1-year-old candle brand is part of an increasingly crowded market for mood-boosting fragrances. With Credo, it hopes to take the next step forward.

Krave Beauty isn’t your average K-Beauty brand. Unlike the 12-step skin-care routines Korea is known for, Krave is based on streamlining one’s routine with minimal products that strengthen the skin’s barrier. CEO and co-founder Liah Yoo joins the Glossy Beauty Podcast to discuss her journey building an ethical supply chain...

Every day of every weekend during the summer, the famed Hampton Jitney sends anywhere between 50-100 buses to the Hamptons. And if you're an extra lucky passenger, in addition to getting a summer weekend in one of the East Coast's most desirable seasonal destinations, you may find a full-size Goop...

Luxury fashion houses have long created viral moments around the event by dressing celebrities and public figures, and now beauty is cultivating related moments, as well.

The beauty giant announced COO Kecia Steelman will succeed Dave Kimbell in the top role beggining Monday. Steelman will lead the retailer as it adjusts its outlook amid a strong holiday performance.

Fragrance was the undisputed star beauty category of 2024. But in contrast to its explosion across the sector, fragrance is growing more slowly on beauty's next big retailer: Amazon.

As brands focus on topics like earned media value and fight for marketshare within the attention economy, the consistency of the always-on middle funnel becomes more important. With that in mind, Glossy spoke with three brands to understand their approaches to middle-funnel influencer marketing.