Bloggers now feature as frequently as big-name celebrities in brands' marketing plans. But the young advertiser-influencer relationship is mired in confusion and opacity. Now, Rimmel London is testing an interesting way to side-step all the awkwardness, while piggybacking on influencers' sway.

StyleHaul is developing an original series with BMG called Collide that showcases the convergence of fashion, beauty and music with artists like Grammy-award-winner Andra Day. Collide will complement other new programming, including a virtual reality series.

The plus-size movement is gaining traction among brands and retailers who are beginning to cater to the $20.4 billion market in the U.S. Increasingly they're turning to plus-size models, but as one model tells Glossy in our latest confessions, there's still a long way to go before plus-size is considered...

It’s not always enough to be the creative force behind a major luxury fashion brand. Sometimes you have to build your own personal empire. Here's how Karl Lagerfeld did it.

Nudz is part of the ongoing movement toward inclusivity in beauty and fashion, from cosmetics lines that feature more diversified tints to clothing lines tailored to fit a broader range of body types. "I wanted every woman to feel inclusive and feel that we were recognizing all skin tones," said...

Chatbots are popular in fashion for obvious reasons. It brings an element of the in-store experience online, letting people speak one-on-one with customers.

People magazine is partnering with Cameron Dale, costume designer behind Pretty Little Liars, on its latest e-commerce People Shop venture. The online shop, which launched yesterday in tandem with the start of season seven, currently features 50 items as worn by the characters and will be updated in real-time as...

With digital advertising spend slated to increase, publishers are hoping to ride the coattails of the forecasted uptick across all industries, most notably in fashion and luxury. T Brand recently appointed Tracy Doyle as its new creative director of fashion and luxury content,a strategic pivot by the company to bolster...

The influx of aspiring Pokemon Masters may actually be a blessing in disguise for the malls of America, which have experienced slumping sales and foot traffic in recent years. According to social media, many of the Pokemon Gyms and PokeStops -- locations for players to train their Pokemon or stock...

IBM is continuing to expand its ongoing retail initiatives with a new MobileFirst for iOS Sales Assist app, one of a number of emerging technologies the company views as a potential disruptor.

Milly designer Michelle Smith is launching the brand's first fully integrated marketing campaign across print, digital and social channels this fall with the help of graphic designer Jessica Walsh. The evocative images and videos showcase pieces from Milly's fall and winter lines and will also be shared on a new...

Jack Erwin co-founder, Ariel Nelson, explains his stance on creating a direct to consumer shoe business and how it allows the brand to sell luxury shoes at a fraction of the cost.