Since 2014, when LVMH acquired the beauty incubator Kendo, the company has helped grow promising indie brands, including Kat Von D and Bite Beauty. Yet, not many people are aware that Kendo even exists — and it seems that LVMH wants it this way.

The annual Victoria’s Secret Fashion show can be enough to catapult a model’s career — just look at the resumes of veterans Adriana Lima and Alessandra Ambrosio. Brazilian model Daniela Braga, who walked her fourth Victoria’s Secret show in Shanghai in November, kept a record of show day, from her...

Fashion and beauty retailers are following in the footsteps of publishers like Condé Nast and BuzzFeed by setting up shop in Austin. Numerous brands, including Modcloth, Kiehls and UAL, opened their first storefronts there this past year, and there are more to come from the likes of Drybar and Paige.

L’Oreal Paris has teamed up with PerfectCorp to bring 64 red carpet beauty looks from the Cannes Film Festival to life, through the YouCam Makeup app. Although similar campaigns have taken place at events like the Golden Globes and the Grammys, this marks a first for Cannes.

The Cut is making its most significant video push yet, with a new, limited-run beauty series called "Face Race," which debuted last week. Hosted by the site’s senior beauty editor, Ashley Weatherford, the show pits two top makeup artists against each other in a competition to recreate iconic beauty looks...

In early July, Dennis Gross Skin Care launched a professional program dedicated to getting its products in the hands of buzzy makeup artists. Offering 40 percent off its entire skin-care range to qualified professionals, the company is the latest in a growing line of beauty brands turning to makeup artists...

AwesomenessTV, the digital media company that began as a multi-channel network on YouTube in 2012, is collaborating with fashion and beauty brands on one-off content series geared towards it’s lucrative Gen Z audience. Since 2014, it has worked with Kohl’s, Old Navy and CoverGirl on five separate initiatives — and...

When we caught up with designer Dion Lee, mid preparations for his fall show, he explained why NYFW and wholesale partners are keys to his stateside expansion.

Dover Street Market opened its first store in London’s Mayfair district in 2004. Now four locations strong and embarking on further expansion, it’s provided successful case studies for a number of retail strategies that are finally catching on; if its history is any indication, offering up unique experiences, ignoring popular...

In Michelle Lee’s office, all-white furniture and floor-to-ceiling views of lower Manhattan are punctuated by orchids and roses in varying shades, bowls of brightly colored nail polish bottles and tinted glass bottles of perfume. It’s exactly where you’d envision the editor-in-chief of Allure spending her days.

As the holidays fast approach, young, direct-to-consumer brands are plotting how to best reach their customers during this noisy time of year. The result will be a mix of smarter and less aggressive discounting than their predecessors, as well as timely product launches and events.

As a diversity casting specialist at The Riviere Agency, Nicole Doswell’s job is to encourage fashion brands -- from progressive designers like Anniesa Hasibuan to more traditional fashion houses -- to include people of color on their runways. She is part of a growing movement of casting directors and agencies...