Rodan & Fields was named the biggest beauty brand in the U.S. in 2016 by Euromonitor, even though the skin-care company has done very little by way of traditional advertising. The multi-level marketing company has used Facebook and its team of 200,000 brand consultants to grow to $1 billion in...

This year, the Estée Lauder Companies ramped up its digital efforts for the Black Friday shopping holiday to ensure that its umbrella of brands would stay top-of-mind for consumers. That involved the growth of the company’s digital “war room,” expanded virtual services and an improved purchasing experience. The changes managed...

Glossy is excited to introduce Glossy Careers, our new careers site connecting professionals in fashion, luxury and beauty with employers seeking top talent in the industry. Today, we're launching with opportunities from some of the biggest brands and retailers in the space, including Ralph Lauren, Rent the Runway, Athleta and...

If last year was any indication, the 2017 holiday shopping season will continue to see record sales made on mobile. Five months shy of Black Friday, Facebook is readying itself as a catalyst for this growth. It's part of its continued strategy to woo fashion and beauty marketers.

Despite the rule of thumb for content marketers that discourages reusing the same creative across channels, Clinique is recreating print ads in video form. With help from Google, the brand is saving its budget by turning print campaigns into six-second video ads.

Third-quarter earnings calls played like a broken record this week, as retail executives from several brands cited digital advancement and investment in social media as a means to staying afloat. For some, especially department stores and big-box retailers, it turns out their efforts are starting to show.

Fashion and film have always been bedfellows, and the glitzy Cannes Film Festival -- which ended last week -- is a perfect platform for the two worlds to unite. This year, numerous big anniversaries -- including the festival’s 70th and L’Oreal Paris’s 20th year as its official beauty partner --...

While the mid-priced sector of the footwear industry remains fairly saturated, luxury is a largely untapped frontier for rising brands. For one, it’s expensive; higher quality materials can be prohibitively costly for any emerging brand. However, it's been a particularly difficult venture for women trying to push into the industry...

Taking a cue from Rent the Runway’s unlimited subscription model, Ann Taylor has quietly launched a rental service of its own. The program, called Infinite Style, allows consumers to pay a monthly fee of $95 to borrow up to three items at a time and swap them out as much...

Céline, which has been notoriously slow to catch up online, has launched a WeChat account in China. It's a big step for the brand to get in front of 900 million daily users in China, but it's still not a full plunge into the region's e-commerce market.

Where the platforms go, the brands will follow — especially when the platform is Instagram.

When it comes to personalization, brand marketers have tunnel vision. Companies that excel at personalization take a holistic view of the customer experience. They treat personalization as a strategy, not as a tactic. Sponsored content by Sailthru