Too Faced is proving you don’t have to be a socially native beauty brand like Glossier or ColourPop to dominate the online conversation. The cosmetics brand, which was founded in 1998 and is known for hero products like its Better Than Sex Mascara, is currently on track to be one...

Most of Lush's customers are women — yet the cosmetics company, known for its colorful bath bombs, features just as many men as women on its Instagram account @lushcosmetics, and the company claims not to have a target demographic.

While many companies have long seen customer service merely as a necessary cost center, the buzzy direct-to-consumer beauty brand founded by Emily Weiss in 2014 sees it, instead, as a major value-driver.

Deciem, the skincare and makeup conglomerate known to fans as The Abnormal Beauty Company, has built a cultish following thanks to a social media presence that is unusually honest and rid of the marketing cliches that beauty brands are known for. Brandon Truaxe, who founded the company in Canada in...

Indie beauty brands grew their sales by 43 percent last year, catching the attention of everyone from Estée Lauder to Forever 21 to department stores. Neiman Marcus, with a partnership with the Indie Beauty Expo, is adding 15 indie beauty brands to its stores to draw in new customers who...

Pop-ups had their time. Now, brands are realizing the energy and investment they require aren’t worth it, considering — by definition — they’re short-lived. Many are opting for permanent storefronts instead, while others are finding Plan B in a new wave of retailers making it easier to test the brick-and-mortar...

Ahead of fashion month, White discussed why the fashion industry has been slow to embrace size inclusivity, how she’s instigating change and why designers should hire curve models, regardless of their size run.

Brands like E.l.f. Cosmetics, W3ll People and Neutrogena are increasingly marketing their makeup products as beneficial for skin health. With the color cosmetics category slowing down over the last year, these repositioning efforts are likely an effort to capitalize on the skin-care segment’s comparable success.

Howard walked Glossy through a typical day in her life, which included meeting with a potential investor, planning an upcoming collaboration and having dinner with A-list friends.

The spring 2018 shows wrapped up on Tuesday in Paris, and with them, fashion month has come to a close. Although clothes are still the main event each season, the beauty industry’s presence at the shows continues to grow. This season it was Rihanna and L'Oreal who had beauty fiends...

Instead of rugged Brawny men, sexy Axe guys or salt-and-peppered Cialis Baby Boomers there are soft color schemes, branded “merch,” diverse models and sans-serif font. Call it Glossier for guys or the Goopication of men’s products, but it exhibits a changing attitude about men’s personal care toward integrating compassion, empathy...

You can thank Shani Darden for many of Hollywood’s most beautiful faces. The esthetician is regularly revered on blogs and social media for her work with clients Jessica Alba, Emily Ratajkowski, January Jones and Rosie Huntington-Whiteley, to name a few. We asked her to detail a recent day in her...