With digital advertising spend slated to increase, publishers are hoping to ride the coattails of the forecasted uptick across all industries, most notably in fashion and luxury. T Brand recently appointed Tracy Doyle as its new creative director of fashion and luxury content,a strategic pivot by the company to bolster...

It’s not always enough to be the creative force behind a major luxury fashion brand. Sometimes you have to build your own personal empire. Here's how Karl Lagerfeld did it.

Chatbots are popular in fashion for obvious reasons. It brings an element of the in-store experience online, letting people speak one-on-one with customers.

The influx of aspiring Pokemon Masters may actually be a blessing in disguise for the malls of America, which have experienced slumping sales and foot traffic in recent years. According to social media, many of the Pokemon Gyms and PokeStops -- locations for players to train their Pokemon or stock...

IBM is continuing to expand its ongoing retail initiatives with a new MobileFirst for iOS Sales Assist app, one of a number of emerging technologies the company views as a potential disruptor.

Milly designer Michelle Smith is launching the brand's first fully integrated marketing campaign across print, digital and social channels this fall with the help of graphic designer Jessica Walsh. The evocative images and videos showcase pieces from Milly's fall and winter lines and will also be shared on a new...

Susan Naci loves to talk about fear. The 32 Laight Street Partners investor is struck by how many decisions by VCs, startups and big brands are all driven by that one most cripping of emotions. People are so afraid of not seeing scale or growth, that they often miss out...

So often at runway shows, everything is colorful — except the model herself. Instagram is trying to change that. The photo sharing app has launched #RunwayForAll, a week-long hashtag initiative on its massively popular account (163 million followers) showcasing diverse models who are “redefining industry standards.” Kicking off last Wednesday, the first model...

Selling online is a distinct challenge for a sensory product like perfume. So new fragrance company Phlur is hoping to tap into people's other senses to get them to buy its scents this way. The company is using video, Spotify playlists and a 'how to wear' guide, in order to...

Jack Erwin co-founder, Ariel Nelson, explains his stance on creating a direct to consumer shoe business and how it allows the brand to sell luxury shoes at a fraction of the cost.

The fashion industry’s evolution didn’t just happen in the brand space, it also happened in media. Where so-called “fashion bibles” like Vogue and Elle once ruled what was fashionable, a new breed of publishers are changing how content is created and consumed.

For some of the biggest influencers in fashion, their blogs have served as catalysts to large scale sponsorships, advertising campaigns and book deals. These style enthusiasts have entrenched themselves as iconic mainstays and purveyors of style, identifying and establishing trends by transforming passion projects into a lucrative venture.