5565 Results for ‘beauty’
  • How Estee Lauder grew sales 40 percent in China

    Estée Lauder's Chinese sales grew by 40 percent in the past year, thanks to a savvy, localized e-commerce strategy that puts an emphasis on both freestanding e-commerce sites as well as branded Tmall storefronts.

  • Grailed’s sister site Heroine preaches inclusivity

    In a crowded resale landscape, Grailed is the peer-to-peer marketplace preferred by hip, city-dwelling young men. Heroine, launching today, is for their mysterious, art school–dropout girlfriends (and their gender-bending confidantes, too).

  • Retailers continue to experiment with visual search

    Though image-enabled search technology is gaining traction within the retail industry, it remains murky whether or not consumers will actually adopt it as a common practice in identifying products and making purchases.

  • How #skintertainment took over Instagram

    Plug “skintertainment” into an Instagram search, and — within seconds — your feed will be flooded with pictures of users smiling from behind face masks bedazzled in gold, decorated with animal faces or so thick they look like concrete.

  • Day in the Life: Skin-care maven Renée Rouleau

    Before there were brands like Glossier and Drunk Elephant, there was Renee Rouleau -- another cult-loved skin-care brand that has been earning the praises of editors and celebrities for years. The company's namesake founder detailed a recent day for us that involved Crossfit, back-to-back meetings and answering fan questions via...

  • Converse hopes to court Gen Z with a new Twitter video series

    The series — the first two episodes of which will be hosted by Miley Cyrus and Maisie Williams (of "Game of Thrones") -- was inspired by the casual, off-the-cuff format of public access TV in the ‘80s and ‘90s. It is said to be a platform for today’s youth to express...

  • Dove makes a big content push with new video series by Shonda Rhimes

    Written by Rhimes and the Dove team, the series is being directed by award-winning documentary filmmaker Liz Garbus -- known for “Bobby Fischer Against the World” and “What Happened, Miss Simone?” -- signaling the most significant investment in content the brand has made to date.

  • Day in the Life: Natural Model Management founder Katie Willcox

    With NMM, plus-size model Katie Willcox hoped to found a more nurturing agency than existed -- one that promotes self care and encourages models to maintain a healthy weight. We asked her to detail a recent day in her life, which involved meal-prepping for a road trip, giving a confidence...

  • Report: Fall fashion ads still behind on age, size diversity

    Following an increasingly diverse representation of races, ages, sizes and genders on the spring runways and in the season's fashion campaigns, the fall campaigns are someone disappointing. They reveal a significant increase in race and gender diversity, but advancements in age and size inclusion are slim, according to a report...

  • L’Oreal Paris uses new loyalty program to tout philanthropic work

    L’Oréal is launching a loyalty rewards program tied to philanthropy, taking a cue from competitor Sephora, which has played a significant role in driving the concept of humanitarian-focused beauty.

  • How fashion (and eventually Marc Jacobs) propelled Instagram’s growth

    Though the fashion industry forged an early love affair with Instagram when it first hit the scene in 2010 -- thanks largely to the platform's refined aesthetic and aspirational tone -- the relationship hasn't cooled.

  • L’Oréal enhances connected beauty market with smart hairbrush

    L'Oréal's new connected hairbrush, which is said to reduce breakage and improve the quality of hair using sensory technology to identify best practices and suggest products, is an extension of the brand's augmented reality efforts.