Although Instagram and Snapchat were launched within just a year of each other -- in October 2010 and September 2011, respectively -- fashion brands have made Instagram a cornerstone to their strategies while Snapchat remains, in most cases, firmly in the experimental bucket.

Patagonia is taking its Worn Wear program online to raise awareness about how to repair and donate previously owned garments.

Covet Fashion users were reporting that racial biases were growing pervasive on the app, which pits user-designed ensembles against one another to score points. Blair Ethington, vp and general manager at Covet Fashion, said users had started to abuse the skin tone feature, which allows players to customize the look...

Facebook Live is changing the way beauty publishers share information. The use of live video is seeing an increasing number of editors getting behind the camera themselves to share tips and products reviews, but they're having to get creative, because they all say the beauty video market is saturated. Glossy...

Luxury brands have long partnered with artists, musicians and fellow designers, but what sets Gucci apart is its continued focus on young and emerging artists. Beyond just bringing a hip factor that resonates with millennials, these partnerships are also helping build the careers of fledgling artists by giving them global...

Rent the Runway cofounder Jennifer Fleiss has stepped down from her role and is transitioning to CEO of Code Eight. The company is part of Store No.8, Walmart's retail innovation incubator, and will be focused on developing personalized and customized e-commerce experiences for brands and customers.

L'Occitane reported an earnings increase of 33.9 percent for the six-month period ending on September 30, as the result of an aggressive growth strategy that includes an expansion of flagship locations across the U.S. and new spa services. Now, the company is focused on providing an experiential retail experience with...

It’s a big week for Jonathan Simkhai. Tomorrow, the designer will debut his fall 2017 collection at New York Fashion Week. On Wednesday, he premiered a completely made-over website — a content-rich, easy-to-navigate “digital flagship” that was five months in the making.

Prada, facing its worst profit results since 2011, is pushing forward on a full e-commerce strategy that will bring ready-to-wear online, open its online store in new markets and collect customer data.

As an influencer, navigating contracts with brands and agencies is inherently challenging, given lack of stringent protocols. However, the process can be even more challenging as a minority influencer, who are largely underrepresented in influencer marketing.

In the digital age, social influencers are increasingly siphoning power from style publications, leveraging their clout to set trends and establish predilections through Instagram feeds and blog posts. Beyond pushing products, these beauty aficionados make waves by showcasing how a brand fits into a particular lifestyle or looks on average...

Christian Siriano’s Saturday afternoon runway show, held at at the Grand Ballroom of The Plaza Hotel, highlighted the fact that the “Project Runway” alum is succeeding where so many in fashion are failing: He is working with all women in mind.