5520 Results for ‘beauty’
  • Retailers show support for LGBTQ community in advance of NYC Pride March

    This weekend marks the 47th Annual Pride March in New York City, an event hosted by the nonprofit Heritage of Pride to commemorate the Stonewall Riots of 1969, a pivotal moment in the modern gay rights movement. Much like beauty brands like Milk Makeup and Mac, which debuted products this...

  • John Hardy celebrates its revamp efforts with a star-studded campaign

    John Hardy is banking on a new campaign featuring actress Julianne Moore and model Adwoa Aboah to help it regain relevance and cement itself as not just a silversmith, but also a full-blown luxury jeweler. The 360-degree effort will span digital, print and outdoor advertising outlets, and serves as a...

  • How Estee Lauder grew sales 40 percent in China

    Estée Lauder's Chinese sales grew by 40 percent in the past year, thanks to a savvy, localized e-commerce strategy that puts an emphasis on both freestanding e-commerce sites as well as branded Tmall storefronts.

  • How #skintertainment took over Instagram

    Plug “skintertainment” into an Instagram search, and — within seconds — your feed will be flooded with pictures of users smiling from behind face masks bedazzled in gold, decorated with animal faces or so thick they look like concrete.

  • The Anna Sui guide to extending brand reach through collaborations

    At this point, it would be hard to name a brand Anna Sui has not collaborated with. The designer's not-so-short list of partnerships to date includes Starbucks, Hush Puppies, Target, Ford, Tumi, Frye, Fila, O'Neill, Samsung, Mattel, Coach, T-Mobile, FitFlop, Opening Ceremony, Victoria's Secret and Vogue. In the last month...

  • Grailed’s sister site Heroine preaches inclusivity

    In a crowded resale landscape, Grailed is the peer-to-peer marketplace preferred by hip, city-dwelling young men. Heroine, launching today, is for their mysterious, art school–dropout girlfriends (and their gender-bending confidantes, too).

  • Retailers continue to experiment with visual search

    Though image-enabled search technology is gaining traction within the retail industry, it remains murky whether or not consumers will actually adopt it as a common practice in identifying products and making purchases.

  • Day in the Life: Skin-care maven Renée Rouleau

    Before there were brands like Glossier and Drunk Elephant, there was Renee Rouleau -- another cult-loved skin-care brand that has been earning the praises of editors and celebrities for years. The company's namesake founder detailed a recent day for us that involved Crossfit, back-to-back meetings and answering fan questions via...

  • Converse hopes to court Gen Z with a new Twitter video series

    The series — the first two episodes of which will be hosted by Miley Cyrus and Maisie Williams (of "Game of Thrones") -- was inspired by the casual, off-the-cuff format of public access TV in the ‘80s and ‘90s. It is said to be a platform for today’s youth to express...

  • Dove makes a big content push with new video series by Shonda Rhimes

    Written by Rhimes and the Dove team, the series is being directed by award-winning documentary filmmaker Liz Garbus -- known for “Bobby Fischer Against the World” and “What Happened, Miss Simone?” -- signaling the most significant investment in content the brand has made to date.

  • L’Oreal Paris uses new loyalty program to tout philanthropic work

    L’Oréal is launching a loyalty rewards program tied to philanthropy, taking a cue from competitor Sephora, which has played a significant role in driving the concept of humanitarian-focused beauty.

  • Report: Fall fashion ads still behind on age, size diversity

    Following an increasingly diverse representation of races, ages, sizes and genders on the spring runways and in the season's fashion campaigns, the fall campaigns are someone disappointing. They reveal a significant increase in race and gender diversity, but advancements in age and size inclusion are slim, according to a report...