Forget desk-to-dinner. Today’s brands are facilitating smooth transitions from the gym to work to work event to date, and everywhere in between. Modern consumers are busy, and wardrobe changes aren’t an option. The go-to solution is increasingly athleisure, and even brands that have long ignored the trend -- or the...

The new store features the first-usage of four different technologies by CoverGirl, including augmented reality and machine learning. There are augmented reality booths that allow customers to try on makeup looks and a virtual greeter called Olivia co-created with Google and employs machine learning capabilities, in addition to booths for...

Product development in the beauty space is not what it used to be. Brands today are held to higher standards than ever before when it comes to their ingredients, supply chain and embrace of diverse skin tones. For our latest confessions, in which we grant anonymity to someone in the...

Kirsten Kjaer Weis, founder of her beauty brand Kjaer Weis, joined the Glossy Podcast to discuss the evolution of the green beauty industry, the secret to balancing organic and luxury, and the definition of natural beauty.

The expanding pool of natural beauty companies is facing problems many never bargained for, including ingredient contamination and environmental factors prohibiting a consistent flow of resources. As a result of the growing need to access more naturally-derived ingredients, many beauty brands are turning to vertical integration to alleviate sourcing issues...

Today, Benefit Cosmetics is launching a partnership with popular GIF creator GIPHY, introducing 20 branded GIFs to the Instagram library. It’s following many beauty brands that have already gone there: A basic search for “makeup” within the Instagram GIF library yields results of animated MAC lipsticks, an Essie nail polish,...

In the early 2010s, the “Uber for” model expanded to include beauty services. Ever since, consumers have been using apps to book at-home appointments with makeup artists, hair stylists, and even masseuses and airbrush-tanning technicians. But salons aren't doomed, despite clients' shifting habits.

In an industry landscape in which regional beauty rituals and products have come to dominate store shelves, made-in-Italy beauty marketing is ripe for its own moment. Beauty Made in Italy, a new program formally launched this month between the Italian Trade Commission and Cosmetica Italia, serves as a launch pad...

At a time when the beauty world is moving faster than ever, led by trendy brands like e.l.f. and ColourPop, opting for the slow road is a bold choice. Make Beauty, now in its sixth year, is doing just that, and privileging unconventional artistry at the same time.

When Dollar Shave Club was sold to Unilever in 2016 for $1 billion, the direct-to-consumer trend became a bonafide proof of concept. Now, as personalization and wellness have come to dominate the beauty conversation, DSC is looking at how it can continue to create proofs of concept in those areas.

In our third annual Glossy 50 list, rolling out all week, we’re honoring the industry insiders responsible for driving these important changes. This is the third batch of honorees, all chosen for their impact on fashion.

Late last year, Bloomingdale’s unveiled a major new concept: a rotating shop-in-shop section called The Carousel that would see curated collections of pieces from a variety of big and small brands centered around a theme. Now on its fourth iteration, Bloomingdale’s says The Carousel has been an important lesson, not...