Luxury brands, it seems, are looking to deepen their connections with American consumers. Earlier this week, Hopscotch Luxe -- an arm of the French communications agency Hopscotch Groupe, which caters to luxury clients -- opened its first office in New York City. Rumor has it that the Paris-based marketing agency...

To celebrate its seventh anniversary, Birchbox hosted its annual Customer Appreciation Day, a day full of giveaways and promotions. This year, with the goal of driving sales to its e-commerce site, it enacted a 40-person social media war room to reach out to as many customers as possible with personalized...

We talked to Rhiyen Sharp, director of digital strategy at The Industry Model Mgmt, about the difference between celebrities, influencers and girls with large social followings, and where macro-influencers fit into the current mix. (Preview: They don’t.)

Marga Esquivel got her big break at 19 when she walked in Gucci’s resort 2016 show -- a major win for any model. A year later, however, she decided to leave the modeling business behind. Four seasons of the show circuit had been enough to prove to her that high-fashion...

The beauty industry pioneered the world of influencer marketing. Today, the beauty influencer market continues to evolve. Most notably, there's recently been a divide between influencers and micro-influencers: Brands are choosing between well-known YouTube personalities and lesser-known, emerging stars.

Edward Enninful will finally take the reins as editor in chief of British Vogue on August 1, and he’s given us a glimpse of what to expect with a slew of flashy contributing editor announcements. Major industry players including Kate Moss, Naomi Campbell, Pat McGrath and Guido Palau are slated...

This fashion month, designers are getting real about what type of technology flies with shoppers, especially in the realm of wearables: Many have transitioned to undetectable tech, refreshingly created with the wearer, versus press coverage, in mind.

College Fashionista is expanding today with the launch of a digital education platform and fellowship for its 5,000-plus “Style Gurus.” The free courses will explore everything from media to marketing, and will be taught by industry talents from parent company Clique Media Group, WGSN and more.

Catherine Holstein was well-versed in all that comes with launching a brand — and had decided to make a go of it anyway — when she met Vanessa Traina, executive creative director of holding company Assembled Brands. She and AB launched Khaite 18 months ago on Instagram, and have since...

After leaving her namesake company in December, Bobbi Brown has joined Lord and Taylor as a creative consultant, kicking things off yesterday with the launch of the Just Bobbi curated lifestyle concept shops. The career move marks Brown’s first since leaving her brand behind and is an unexpected pivot for...

Will Welch was GQ's style editor for nine years before he saw an opportunity to launch a new publication under the GQ umbrella that focuses on the modern man with an advanced taste for fashion and style. Welch joined the Glossy Podcast to discuss what a new print publication looks...

LVMH is making its biggest e-commerce push yet with the launch of 24 Sevres, a multi-brand e-commerce platform inspired by its Parisian department store Le Bon Marche. Announced today after months of rumors, the website -- launching June 6 -- will cull fashion, beauty and luggage products from over 150...