With its latest launch in the wearables category, L'Oreal is hoping to gain traction in an industry that has struggled to court long-term consumers. It doesn't hurt if they purchase some sunscreen along the way, too.

Earlier this month, Instagram rolled out an interactive sticker within Stories that provides users with the opportunity to poll their audience. Though fashion and beauty brands have been slow to adopt the new feature, influencers have been quick to experiment with it to better engage with their audiences.

Lisa Sugar shared one of her recent busy days in PopSugar’s headquarters of San Francisco, which included testing beauty products, reuniting with Ken Downing and taking her turn in her daughter’s soccer practice carpool.

In November 2017, two-year-old luxury handbag reseller Rebagg relaunched as Rebag, simultaneously opening its first brick-and-mortar store in Soho. Charles Gorra, the company’s founder and CEO, decided to get the word out through outdoor marketing — namely, ads in metro cars, on billboards, in phone booths and on taxis. Five...

In advance of Saturday’s March For Our Lives demonstration to protest gun violence, the fashion industry is once again flexing its collective muscles to take a stand.

Though Teen Vogue announced the shuttering of its print edition in November 2017, it hasn’t stopped the Condé Nast-owned publication from ensuring the art of the magazine cover hasn’t been lost as it embraces a now fully digital identity.

Conde Nast is continuing to position itself as a one-stop-shop for publishers and marketers alike, with a new influencer platform designed to help advertising partners identify talent and develop campaigns.

Attention to every detail is what has made The Dreslyn a standout in today’s crowded market, where Amazon is the prevailing benchmark. Focused on catering to a specific shopper versus attracting the masses, the retailer is essentially the antithesis of a juggernaut — its recent, rapid growth notwithstanding.

Abercrombie & Fitch is finally beginning to see results from the revamped identity it cultivated over the last year. The company not only announced increased sales projections for the fourth quarter of 2017 in advance of a its forthcoming earnings call, but executive chairman Arthur Martinez said he will officially...

CVS is following in the footsteps of other mass retailers like Target and Walgreens’ Duane Reade by overhauling its beauty and skin care departments to appeal to more trend- and health-conscious consumers who are increasingly drawn to niche brands.

Welcome to the Glossy 50, our first annual list featuring men and women contributing to the transformation of fashion, luxury, beauty and technology. In this feature, we dive into their contributions to their industries’ new directions.

The masterclass model has become a particularly lucrative brand extension for hair and makeup artists whose star has risen in the last few years, thanks to exposure on social media platforms like Instagram and YouTube.