The spring 2018 shows wrapped up on Tuesday in Paris, and with them, fashion month has come to a close. Although clothes are still the main event each season, the beauty industry’s presence at the shows continues to grow. This season it was Rihanna and L'Oreal who had beauty fiends...
The House of Creed is planning on increasing its female customer base by 5 to 10 percent, using a stronger digital strategy and the influence of Neiman Marcus employees to help launch its latest fragrance, Floralie.
Pinterest is bringing its annual trend report to life with its first-ever Pinterest Box, a collaboration with product subscription service FabFitFun.
Hair stylist Andrew Fitzsimmons kept a record of how he spent the day of the Met Gala, which included doing Kylie Jenner's hair and sharing the tools he used to get the look with his 175,000 Instagram followers.
Deciem, the skincare and makeup conglomerate known to fans as The Abnormal Beauty Company, has built a cultish following thanks to a social media presence that is unusually honest and rid of the marketing cliches that beauty brands are known for. Brandon Truaxe, who founded the company in Canada in...
Elevated Layers, set to emerge from beta mode late this month, plans to provide high-end fashion companies a means of unloading unsold clothing to emerging influencers eager to tag their labels. And ShopWorn, which compares itself to The RealReal, but for unworn, display-model accessories, is giving brands an alternative to...
As building a bond with customers becomes increasingly important, fashion retailers are working harder to welcome shoppers into their worlds. Opening physical stores with a home-y feel is trending as a go-to strategy for brands across categories.
Welcome to the Glossy 50, our first annual list featuring men and women contributing to the transformation of fashion, luxury, beauty and technology. In this feature, we dive into their contributions to their industries’ new directions. These are the honorees in the New Face of Beauty category.
While many companies have long seen customer service merely as a necessary cost center, the buzzy direct-to-consumer beauty brand founded by Emily Weiss in 2014 sees it, instead, as a major value-driver.
Make it Instagrammable, and they will come. Saks Fifth Avenue’s theory for its New York Fashion Week Spring 2019 presence — a West Village townhouse outfitted with a DJ booth, a mirror tunnel and rooms designed to hype Saks’ top fall trends (the Wild Wild West room, for one, is...
Too Faced is proving you don’t have to be a socially native beauty brand like Glossier or ColourPop to dominate the online conversation. The cosmetics brand, which was founded in 1998 and is known for hero products like its Better Than Sex Mascara, is currently on track to be one...
Most of Lush's customers are women — yet the cosmetics company, known for its colorful bath bombs, features just as many men as women on its Instagram account @lushcosmetics, and the company claims not to have a target demographic.