Most of Lush's customers are women — yet the cosmetics company, known for its colorful bath bombs, features just as many men as women on its Instagram account @lushcosmetics, and the company claims not to have a target demographic.

As the influencer marketing industry matures, brands are looking in their own backyards for social-media popular personalities to rep their brands.

For many in the fashion world, streetwear’s influence on luxury goes beyond just collaborating with Supreme or having a model wear a Thrasher shirt on the runway. The shift is deeper, stronger and more fundamental than that. Street style’s business model and philosophy — focusing on personal expression, hyped-up drops,...

Brands like E.l.f. Cosmetics, W3ll People and Neutrogena are increasingly marketing their makeup products as beneficial for skin health. With the color cosmetics category slowing down over the last year, these repositioning efforts are likely an effort to capitalize on the skin-care segment’s comparable success.

As the former creative director of Glossier, the London native helped to build the ubiquitous brand from the ground up when she joined in December of 2014, touching everything from the product design to the website. Now she's heading to the branding agency Aruliden, where she'll work as vice president...

Launched in 2017, the company is still in its early days, but it's identifying opportunities to scale the business, based on routine maintenance and higher-touch medical services, especially since people are expected to consistently receive injectable procedures once they start.

Today, some celebrity hairstylists have become famous in their own right: People like Jen Atkin, Ted Gibson and Tracey Cunningham garner social media followings to rival their clients. But most of their peers remain largely behind-the-scenes in a job that isn’t always so glamorous. We spoke to one of them...

In the last few months, the legacy brand Mario Badescu has brought itself back into the spotlight by infusing some of its hero products with newness and relying on a savvy influencer strategy. As a result, it made Tribe Dynamics’ top 10 roundup of skin-care brands with the most earned...

With platforms as the new formidable facilitator between brand and audience, direct-to-consumer brands are diversifying their strategies by building new technologies themselves, lessening their spend on Facebook, diversifying their media mix and relying on traditional components of retail and retail media -- wholesale partnerships, stores, even direct mail -- to...

The crew of 20 millennial-aged assistant buyers, merchandise planners and coordinators selected from its beauty merchant division was asked to source brands outside of the normal Neiman Marcus arsenal, looking largely to social media for guidance.

As Amazon’s fashion business gets increasingly competitive and the shaky state of traditional retail is frequently called into question, beauty collections can offer fast-fashion retailers better margins and a higher likelihood of customer retention.

Howard walked Glossy through a typical day in her life, which included meeting with a potential investor, planning an upcoming collaboration and having dinner with A-list friends.