5531 Results for ‘beauty’
  • The biggest beauty highlights of the spring 2018 shows

    The spring 2018 shows wrapped up on Tuesday in Paris, and with them, fashion month has come to a close. Although clothes are still the main event each season, the beauty industry’s presence at the shows continues to grow. This season it was Rihanna and L'Oreal who had beauty fiends...

  • How French fragrance brand House of Creed is targeting women

    The House of Creed is planning on increasing its female customer base by 5 to 10 percent, using a stronger digital strategy and the influence of Neiman Marcus employees to help launch its latest fragrance, Floralie.

  • Pinterest partners with FabFitFun on its first product box

    Pinterest is bringing its annual trend report to life with its first-ever Pinterest Box, a collaboration with product subscription service FabFitFun.

  • Day in the Life: Andrew Fitzsimons on doing Kylie Jenner’s hair for the Met Gala

    Hair stylist Andrew Fitzsimmons kept a record of how he spent the day of the Met Gala, which included doing Kylie Jenner's hair and sharing the tools he used to get the look with his 175,000 Instagram followers.

  • How Deciem’s unusual social media voice built a cult following

    Deciem, the skincare and makeup conglomerate known to fans as The Abnormal Beauty Company, has built a cultish following thanks to a social media presence that is unusually honest and rid of the marketing cliches that beauty brands are known for. Brandon Truaxe, who founded the company in Canada in...

  • Fashion startups are making use of luxury brands’ unsold styles

    Elevated Layers, set to emerge from beta mode late this month, plans to provide high-end fashion companies a means of unloading unsold clothing to emerging influencers eager to tag their labels. And ShopWorn, which compares itself to The RealReal, but for unworn, display-model accessories, is giving brands an alternative to...

  • Glossy+: Brands are building stores that feel just like home

    As building a bond with customers becomes increasingly important, fashion retailers are working harder to welcome shoppers into their worlds. Opening physical stores with a home-y feel is trending as a go-to strategy for brands across categories.

  • Glossy 50: New Face of Beauty

    Welcome to the Glossy 50, our first annual list featuring men and women contributing to the transformation of fashion, luxury, beauty and technology. In this feature, we dive into their contributions to their industries’ new directions. These are the honorees in the New Face of Beauty category.

  • How Glossier’s gTeam is changing the role of customer service

    While many companies have long seen customer service merely as a necessary cost center, the buzzy direct-to-consumer beauty brand founded by Emily Weiss in 2014 sees it, instead, as a major value-driver.

  • Glossy+: How to draw a crowd at NYFW

    Make it Instagrammable, and they will come. Saks Fifth Avenue’s theory for its New York Fashion Week Spring 2019 presence — a West Village townhouse outfitted with a DJ booth, a mirror tunnel and rooms designed to hype Saks’ top fall trends (the Wild Wild West room, for one, is...

  • Inside Too Faced’s winning Instagram strategy

    Too Faced is proving you don’t have to be a socially native beauty brand like Glossier or ColourPop to dominate the online conversation. The cosmetics brand, which was founded in 1998 and is known for hero products like its Better Than Sex Mascara, is currently on track to be one...

  • Why Lush features men and women alike in its marketing

    Most of Lush's customers are women — yet the cosmetics company, known for its colorful bath bombs, features just as many men as women on its Instagram account @lushcosmetics, and the company claims not to have a target demographic.