Once restricting their marketing messages to thin, young white women, traditional brands from Covergirl to Almay have changed their tack, aligning themselves with faces across age, race and gender lines. New brands like Fenty Beauty and Glossier set a similarly inclusive tone.

Gen Z is a distinctly different type of customer than millennials; they grew up online, eschew email and Facebook in favor of Instagram and YouTube, and consider brand transparency and diversity to be absolute necessities.

Harry's, the premium DTC men’s shaving company, is hoping to build its company portfolio to compete with the likes of Unilever and P&G by being the majority owner for any brands it builds and buys, and reaching "millions" more customers.

In the last few years, celebrities have gone from merely endorsing or collaborating with outside beauty brands to launching their own full-fledged lines. These brands -- including Rihanna’s Fenty Beauty, Pat McGrath Labs, Kim Kardashian’s KKW Beauty and Madonna’s MDNA Skin -- dominated the conversation last year, and they’re set...

No longer the bastion of outdated cosmetics companies, the peer-to-peer selling model is witnessing a renaissance in beauty. Remade for a world of digitally-savvy consumers, brands including Beautycounter, Ever Skin, Juara Skincare and Rodan & Fields are reliant on the model, while others -- like the hip Glossier -- have...

Apple has for years maintained its “walled garden” approach to its hardware, like the Apple Watch, and software, like iOS, letting in brands only sparingly. For fashion brands, however, Google has proven to be a much more accessible partner in terms of the technology it licenses out.

Founder Michael Preysman discussed with Glossy what he was most proud of in 2018, why he decided to enter the physical retail space and how he plans to evolve the brand.

For a long time, for many fashion and beauty brands, selling more product meant sending more emails with big promotions. But as a strong brand identity becomes increasingly important and companies establish a better grasp on how to connect with their customer, email marketing strategies are changing for the better,...

As pop-ups become more and more prevalent, beauty brands are realizing they’ll need to offer more than just a shopping opportunity to lure customers into their temporary stores. Frequently seen on the schedules at these industry pop-ups are hair and makeup masterclasses, influencer appearances, fitness classes, panels and Q&A sessions.

Glossy+ members stay ahead of the top trends in the rapidly evolving fashion and beauty industries with access to unlimited articles, invitations to exclusive member events, and insights from quarterly reports. And in our most recent report, the Glossy team explored the changing face of retail and looked at five trends shaping...

For department stores, the strategy around subscription boxes and personal styling services goes a little something like this: If everyone else has one, we want one, too.

Although the fashion industry has struggled with its chatbot strategy, beauty brands are placing more confidence in the technology. Brands including Sephora, Estee Lauder and L’Oreal have all rolled out various chatbots in the last year, while others -- including Coty and at least four undisclosed brands partnered with Modiface...