Lime Crime CEO Stacy Panagakis spoke with Glossy during her first week on the job about her plans to have the brand speak one-to-one with customers to hear their input, develop wholesale channels in international markets and deepen the direct-to-consumer relationship by tapping into its consumer data.

Launched in 2011, Beautycon was once an underground event catering strictly to YouTube beauty influencers, but it's grown up significantly in the last few years. Since 2014, it’s been open to the public and, more recently, it's been leveraging its ample customer data for brand partnerships with the likes of...

Indie beauty brands grew their sales by 43 percent last year, catching the attention of everyone from Estée Lauder to Forever 21 to department stores. Neiman Marcus, with a partnership with the Indie Beauty Expo, is adding 15 indie beauty brands to its stores to draw in new customers who...

The spring 2018 shows wrapped up on Tuesday in Paris, and with them, fashion month has come to a close. Although clothes are still the main event each season, the beauty industry’s presence at the shows continues to grow. This season it was Rihanna and L'Oreal who had beauty fiends...

For all the design talent at these brands, it is a futile gesture to try and compete with Apple at their own game. So instead, brands have begun working with them.

Since the launch of the Naked Palette in 2010, it's made over $1 billion for Urban Decay — every six seconds a palette is sold, and over 30 million have been sold in total, according to the brand.

At Revlon Inc., global e-commerce sales are slowly climbing as the company brings its digital marketing and sales in-house. The move is part of Revlon’s internal restructuring of its digital organization, the goal of which is to produce content (marketing visuals, social media posts and overall campaigns) more affordably and...

For fashion and beauty companies, a strong point of view is necessary to cut through the noise of today’s crowded markets. But at the same time, as digital changes the game at an increasingly rapid pace, constant evolution is required. So, to what extent can a company modify its stance...

The wellness movement is working to the advantage of costume jewelry brand Alex and Ani. The 15-year-old company was first to market with a jewelry line focused on “meaning-based, spiritually enlightening” pieces. It’s now sitting pretty, with a $1 billion valuation and sales on the upswing, driven by the newfound...

The nature of podcasts, which typically involve hosts speaking casually among themselves and to the listeners, creates an immediate intimacy with the audience. For advertisers, podcasts offer a built-in, loyal audience similar to the access an influencer can provide. Where a promoted social media post may appear in an Instagram...

Deciem, the skincare and makeup conglomerate known to fans as The Abnormal Beauty Company, has built a cultish following thanks to a social media presence that is unusually honest and rid of the marketing cliches that beauty brands are known for. Brandon Truaxe, who founded the company in Canada in...

Welcome to the Glossy 50, our first annual list featuring men and women contributing to the transformation of fashion, luxury, beauty and technology. In this feature, we dive into their contributions to their industries’ new directions. These are the honorees in the New Face of Beauty category.