After decades of playing a subordinate role to makeup and skin care, it appears hair care is finally settling into its moment. Though hair is the smallest segment of the larger beauty business, in the latest NPD results, it also had the smallest decline in net sales of 10% year-over-year to...

For the better part of eight months, the salon industry has had to rethink the viability of in-person hair services such as cutting and color, versus DIY options customers can do themselves. But some companies have bet that at-home treatments are here to stay -- even for the most elaborate...

A bevy of organic sexual wellness and feminine care brands have popped up in recent years such as Lola, Sustain Natural and Cora to challenge heritage players like Tampax. Clean beauty lines, meanwhile, have become the norm in skin care. Few brands, however, have tried to to link the categories...

This week, a look at the emerging ways brands are elevating their approach to personalization and production.

After almost a year of rolling lockdowns, school closures and lack of access to childcare support, battle-weary parents continue to juggle full-time jobs remotely while either homeschooling or babysitting 24/7.

On Thursday, the company will launch a circular denim capsule collection, designed as part of the Ellen MacArthur Foundation’s Jeans Redesign project. It’s Frame’s latest step of many in the last two years centered on integrating more sustainability into its products and operations. The company has so far remained relatively...

Over the past few years, micro-influencers have become the darlings of the social media community. Their followings — which account for 10,000–50,000 users — have been known to exhibit unusually high engagement. But over the past several months, there’s been an unexpected uptick in the emphasis brands are placing on...

Marie La France, vice president, strategy, Dash Hudson                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   As global lockdowns begin to ease, global digital immersion has become impossible to ignore. Physical restrictions have forced brands to pivot from traditional marketing tactics, and social media has quickly become the lifeblood of every brand’s marketing strategy.  While digital channels...

Feelunique began its masterclass series on Jan. 21 with live videos featuring Elemis, Dermalogica and Q+A. The retailer had previously run the masterclass series between 2014 and 2018, but stopped, thinking the videos were not a key sales driver at the time.

Instead of announcing a new product and spending the following weeks informing customers on why they need or should want it, Peach & Lily is doing the opposite.

Virtual beauty consultations have quickly become a popular digital offering due to brick-and-mortar closures, but as they're a newer concept for many brands, the sales opportunity is still unknown. Bobbi Brown's Artistry Like Never Before program has shown promising early results.

Net-a-Porter is expanding its Net Sustain program that launched to include beauty for the first time. Twenty-seven beauty brands are included in the merchandising effort, including longstanding partners like Tata Harper, Aesop and Dr. Barbara Sturm, as well as upstarts such as One Ocean Beauty, Circumference and Cosmydor. Across beauty...