Glossy+ members can listen in on a consultative rundown by Glossy’s beauty reporting team on the latest need-to-know beauty business trends. This includes shifts in social media marketing; the future of live shopping and social commerce; and insights into ways brick-and-mortar and digital retail are expected to evolve in 2025. A...

When designer Christian Siriano lost his original makeup sponsor for his September fashion show, Revlon saw an opportunity to get back in the fashion week game. But sponsoring a fashion show is about more than just creating a beauty moment.

YSL Beauty has just wrapped a seven-day pop-up in East Hampton focused primarily on its new launches. Among them: its $39 Make Me Blush 12H Blurring Liquid Blush, which is available in six colors; its $40 Candy Glow Tinted Butter Balm, also available in six colors; and its range of...

This week, I checked in with analysts to better understand the strategy behind beauty brands “trading down” in retail toward more affordable wholesale partners. This can be seen in E.l.f. Cosmetics’ November expansion into Dollar General Stores and prestige fragrance and body-care brand By Rosie Jane’s October entry into Target....

This week, I explore how beauty brands are successfully leaning into the "brat girl summer" pop culture trend with slime-green product launches and social campaigns. Additionally, Blake Lively enters the hair-care industry with a debut at Target, and Chanel scouts a new beauty and fragrance executive. 

This week, I checked in with Michael Malinsky, the CEO of TikTok-famous makeup brand Wonderskin, to learn the takeaways from the brand’s sell-out collaboration with Chipotle. It represents a growing number of beauty-focused brand partnerships within the food and beverage industries this year. Additionally, a new beauty executive to know...

The men's beauty market has been under stress: Men's skin-care brand Disco shuttered in November 2023, men's nail polish brand Faculty shuttered at the end of December, and, also as of last year, the one-time men's skin-care brand Geologie is now marketing itself as gender neutral. Nevertheless, Evangelo Bousis, the...

You may have noticed MCo Beauty on social media — or at a Kroger supermarket, where it first hit U.S. shelves earlier this year. And there's a good chance that was because some of its products are dead ringers for popular ones from more expensive brands. Think: Charlotte Tilbury's Flawless Filter,...

While teen girls have dominated the skin-care aisle this year, 2024 has seen teen boys and young men rise to social media fame for their fragrance collections and makeup skills. But how much have men's attitudes about beauty really shifted?

This week, I checked in with retail experts to analyze last week’s earnings from Ross and TJX, the parent company of TJ Maxx and Marshalls, and learn how the off-price beauty category could thrive amid possible 2025 tariffs. Additionally, nail-care brand Olive & June is acquired, and executive shakeups at...

This summer, Beauty Pop will highlight brands using strategic influencer partnerships, buzzy product drops and community engagement to effectively resonate with consumers. Featured brands will include Ardell Beauty, Bondi Sands, Fenty, Grown Alchemist, Myavana and K18.

The announcement, which was shared across Fenty Beauty's social platforms on Thursday, marks a significant expansion for the celebrity-backed brand.