The hashtag #everythingshower has 89.5 million views on TikTok. It refers to a shower in which one does, of course, everything, including hair washing, body shaving, and pre- and post-moisturizing routines. Several new brands are now hoping to become part of that ritual in an interesting new way.

Warby Parker's first time messaging a solar eclipse in its marketing was not in 2024. The 14-year-old brand first distributed ISO-certified eclipse glasses around 2017's "Great American Eclipse." As co-founder Neil Blumenthal told Glossy, "Who doesn't love a celestial event?" Ahead of the 2024 Total Eclipse on Monday, the brand...

Swamp ogre Shrek is the latest in-demand beauty collab partner, thanks to a meme-obsessed, devoted online fan base.

After successfully founding '90s it brand Stila in 1994 and selling it to Estée Lauder Companies five years later, Jeanine Lobell knows what it takes to start a beauty brand. But her latest venture, Neen, a DTC makeup line that operates via a subscription model, required considerable unconventional thinking.

According to this week’s earnings reports by leading luxury groups, growing sales in America are making up for declines in China, equating to overall growth — if only in the low single digits — and appeasing investors. 

If you didn't already know who Sofia Richie Grainge was, (24-years-old, daughter of Lionel Richie) you probably found out around the time of her April 22 wedding, to Elliot Grainge, at Hotel du Cap-Eden-Roc in Antibes, France. It was immediately likened to a royal wedding. TikTok had a field day....

Like other underrepresented cultures, Latinx cultural practices, ingredients and products date back centuries. And many of the remedies and routines are rooted in herbs and plants proven to heal certain ailments. As such, Latinx wellness founders often use these natural ingredients in their products.

On Thursday, Adidas announced that it will sell the shoes itself, rather than offload them to some third party or destroy the product. A portion of the proceeds will go to charity.

At the Glossy E-commerce Summit, brand founders speaking in a town hall about the challenges they’re facing repeatedly brought up the excess fees and low revenue that come with wholesale options, as well as other headaches like large minimum order quantities.

As vibrators have moved from discreet shelf space or disguises such as “massager” to prominent retailer shelf space this year, the right-wing pundits and lawmakers are clutching their pearls. 

At Glossy's Fashion & Luxury Summit this week, brand marketers discussed what’s driving sales among young shoppers. References to TikTok trends and pop culture dominated the conversations, while products’ affordability and IRL shopping channels were also called out as top purchase drivers. In addition, they said, an early presence on...

West Elm Kids is "an exciting growth opportunity for West Elm,” the company’s president, Day Kornbluth, told Glossy in 2023. Since launching in 2021, West Elm Kids has debuted several collaborations, including with Pottery Barn Kids, National Geographic and fashion designer Joseph Altuzarra. Kornbluth said West Elm has specifically sought...