The inherently visual nature of beauty has come to life within the marketing strategies of beauty brands for years. However, as the pandemic accelerated the consumer shift to the digital audio space, beauty brands were tasked with honing in on the beauty listener.

Kate Kenner Archibald, Chief Marketing Officer, Dash Hudson Born from the days of traditional advertising, when views and reach delivered results, virality has long been considered the gold standard of success on social media. In today’s landscape, however, going viral is no longer what’s driving business success. The rise of...

For today's luxury shopper considering the virtues of a Toteme bucket bag or The Row’s Margaux, a go-to resource has emerged: Substack.

California Naturals' new brand campaign, launching Wednesday, features video content starring Wilson that will be shared on Facebook, TikTok, YouTube and Instagram. In addition, the brand is working with 11 paid macro- and mega-influencers with a combined following of 17 million who will create their own spins on the videos...

Q1 is the most important selling season of the year for the wellness industry, and as more brands enter the space, those leading in innovation and safety are doubling down on their points of difference.

Phoebe Philo’s return date was announced, as Philo stans rejoiced. Elsewhere last week, Balenciaga and Adidas revealed negative impacts of their 2022 controversies, and NYFW officially kicked off.

With so many options for purchasing beauty products online, multiple factors are in play to drive a customer to choose one brand over another. According to a recent consumer survey conducted by PFS, 65% of shoppers say convenience is the most important reason they are more likely to purchase beauty...

As tariffs rise and regulations tighten, fashion companies like Stripe & Stare, Vestiaire Collective and eBay are embracing sustainability and circularity, driving innovation ahead of 2025’s key E.U. and U.S. policies.

At the Glossy E-commerce Summit, brand founders speaking in a town hall about the challenges they’re facing repeatedly brought up the excess fees and low revenue that come with wholesale options, as well as other headaches like large minimum order quantities.

With over a decade's worth of experience in funding and retail technology, XRC Labs partner Diana Melencio is excited about the future of retail and the new brands and founders that will arise as a result.

Earlier this month, Hoka, one of the rising stars of the sneaker world, debuted a new collaboration with Italian high-fashion brand Marni. The luxury take on Hoka’s popular Bondi B3LS model is set to release at the beginning of April and follows a host of collaborations that Hoka has embarked...

Golden Goose's five Forward stores, which offer a range of services including product repairs, have been key to driving the demand for the brand as it ingrains customizable design and longevity into its customer journey.