In 2019, E.l.f. Cosmetics became the first brand to create a song for TikTok. Now, the brand has teamed with creative agency Madwell to release a Spanish-language, similarly-titled song to reach the Latinx community.

While millennials may have ushered in the DTC era, Gen Zers are the ones ending it, according to insights shared at the Glossy Beauty Summit.

This year’s SXSW conference proved to be a community of professionals talking about building meaningful communities — mostly of customers, but also of users and employees. Using innovative technology to do so was a common theme in conversations involving fashion, beauty and tech company leaders, both on stage and offsite. 

Last week, several big fashion brands announced that their emissions have increased recently, sliding back on some of the carbon goals the industry has set for itself. Elsewhere, The RealReal drops beauty and Snap offers its first AR product for brands to use on their own sites.

Last week, as the post-Black Friday hangover set in, Glossy looked back at some of the trends that dominated the holiday shopping week, including how retailers tackled the issue of returns. Elsewhere, Matthew Williams announced his departure from Givenchy and Italian biomaterials company Biofluff raised new funding.

Two years after reaching over $100 million in sales, custom hair- and skin-care brand Prose is undergoing a brand transformation.

Every time Gen Z uses social media, they’re bombarded with everything from evidence of their peers’ superiority and infographics about the climate crisis to Instagram-perfect models.  Gen Z is embracing nostalgia to escape the noise — and the all too frequent filter-heavy posts perpetuating unrealistic beauty standards. They’re craving light-heartedness...

In 2022, David Ting became Zenni's chief technology officer and global gm for the company and made changes that quickly proved impactful. By cutting back on expensive creative campaigns and using generative AI to create new marketing ideas and product imagery, Ting said he was able to cut Zenni’s marketing...

In the last Weekend Briefing of the year, here’s a look at why the “vibecession” – the idea that the economy is doing great and people are just imagining their hardships – is misleading.

This week, a look at Louis Vuitton’s evolving Neverfull strategy as leather goods’ growth wanes. Plus, the fashion-approved furniture newly making waves, the rise of runway collection pre-orders and a fashion show playlist some loved more than the clothes. 

Glossy spoke with several fashion brand executives who shared how their inventory strategies have shifted as they head into a very different holiday season.

This week, a look at how luxury brands are updating their social media strategies amid a rapidly evolving landscape including a potential TikTok ban.