With brands now launching Spotify playlists and customer groups on social platforms, marketplaces offer them yet another way to cater to and connect with their community in a way that feels authentic versus self-serving.
Comparing the newly launched shopping experiences of 16-year-old tech giant Facebook and The Yes, a startup just out of stealth, isn’t as unfair as it may seem: The former incorporated new functionality into existing technology not made for commerce, while the latter built a shopping platform from scratch, according to a team of retail experts’ [...]
The luxury industry was already undergoing massive change even before the coronavirus kicked in. The trends that were in place, like luxury brands experimenting with e-commerce and direct-to-consumer, have been accelerated to the point that many are shying away from traditional luxury stalwarts like department stores.
As beauty companies try to make sense of their playbooks in light of coronavirus, Leonard Lauder's “lipstick effect" repeatedly comes up. While U.S. prestige beauty products saw a 14% year-over-year decline in sales in the first quarter, according to NPD Group, the uncertainty of the next seven to potentially 24 months has led some to posit [...]
Now that companies have roughly two months of working remotely under their belts, all CEOs are grappling with if, and when, they should call employees back to the office. Many CEOs are trying to figure out exactly what that will look like. For some, it may mean getting a smaller space. For others, scrapping offices [...]
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