It’s a new era of wellness. Wellness is infiltrating everything as consumers take a holistic approach to the concept. And, as a result, product categories are collapsing on each other: Beauty is becoming wellness, “wellness” is reading like healthcare, and fashion, home and even alcohol companies are now claiming to be wellness brands. At the same time, new FDA regulations on product production are being implemented and, under the new administration, more rules could soon go into effect. This virtual Glossy Wellness Leaders Forum will break down the state and direction of wellness, and the opportunities and challenges it presents brands at both the center and the fringe of the booming industry.
What you’ll learn:
• What defines “wellness” in 2025
• How brands are newly, and effectively, leaning into the wellness opportunity
• How wellness brands are standing out and winning customers amid crowding in the category
• What emerging wellness subcategories are worth exploring
• How to prepare for the future of wellness, based on industry trends
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Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.
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