Opening Remarks & State of the Industry

Inside Sephora’s Big Bet on Women’s Sports

From Unrivaled to the Athletes Unlimited Softball League to the Golden State Valkyries, Sephora is going all in on women’s sports partnerships. In this session, Celessa Baker, the retailer’s vp of marketing partnerships, will break down the strategies behind these marketing investments and the components that ensure their authenticity and impact. She’ll also discuss the evolution of beauty x sports, including the opportunities she sees today.

The Beauty x Sports Opportunity: How Brands are Getting in on the Game

From gifting products at games to selling nails with team logos, beauty brands are finding ways to organically connect with sports fans — and it’s paying off. In this session, Glamnetic co-founder Kevin Gould, Odele co-founder Lindsay Holden, and Flamingo head of integrated communications Sierra Ripoly will discuss their recent jumps into the sports arena and the ways they’re benefitting their brands. 

How Off Season is Filling the White Space for Stylish Gameday Apparel

Looking stylish and attending a football game, for example, can go hand in hand. It’s a simple concept that Off Season has already proven for NFL fans — and that it plans to take to more leagues in the months ahead. In this session, the brand’s president, Vicky Picca, will explain the big opportunity in chic gameday apparel and how Off Season is strategizing to fill the white space via marketing, product expansion, and new partnerships.

Inside Essie x Ellie: How the Nail Polish Brand Drove Big Results Through a Mascot Partnership

Brand partnerships with athletes and teams are becoming more popular, but mascot partnerships are another story. In this session, Zoe Baris Housman, head of marketing, advocacy, and strategic projects at L’Oréal, will offer a case study on how the company’s Essie nail polish brand worked with the New York Liberty’s mascot, Ellie the Elephant, to drive big results that exceeded campaign goals.

The League Fits Phenomenon: Top WNBA Stylists on the Power of Fashion in Sports

According to many fashion experts, the locker room tunnel is the new runway. In this session, WNBA stylists Brittany Hampton and Courtney Mays — the talent behind many buzzy athlete looks — will discuss how athletes and brands are currently prioritizing fashion and how their work has evolved as brand partnerships have taken over sports leagues. They’ll also talk about their proud athlete styling moments and how they work with clients to ensure they stay true to their unique style.

Closing Remarks