Teams, leagues and athletes are at the center of today’s winning brand strategies.

As the influencer game evolves and platforms become less reliable, athletes and sports have risen to the top of the cultural conversation — and leading brands are leveraging the opportunity to their advantage. At Glossy’s The Sports Opportunity virtual forum, top fashion and beauty executives will break down the details of their college and professional athlete partnerships, the marketing success they’ve driven to date and the future potential for brands x sports.

Topics will include:

• How the new NIL rules changed the game for college athlete partnerships
• The power of athletes as brand ambassadors
• How brands are getting in on the gameday style phenomenon
• Effective marketing strategies for resonating with fans