Doors Open

Opening Remarks

Artists Turned Founders — Building Your Own Brand, Building Community, and Why Education Is So Important

Many artists dream of turning their passion into a thriving business, but the path from creator to entrepreneur can be daunting. Each of these successful artists have made that leap, building their own brands from the ground up. Learn how they cultivated a distinct brand identity, fostered engaged communities and leveraged education — formal or informal — to navigate the business world. Discover their strategies for turning creative vision into commercial success and why continuous learning is key to sustained growth

Artists Turned Founders — Building Your Own Brand, Building Community, and Why Education Is So Important

Many artists dream of turning their passion into a thriving business, but the path from creator to entrepreneur can be daunting. Each of these successful artists have made that leap, building their own brands from the ground up. Learn how they cultivated a distinct brand identity, fostered engaged communities and leveraged education — formal or informal — to navigate the business world. Discover their strategies for turning creative vision into commercial success and why continuous learning is key to sustained growth

Panel: The TikTok Effect — How to Leverage the Power of the Platform

TikTok has revolutionized the beauty industry, turning everyday users into influencers and indie brands into global sensations overnight. But what does it really take to go viral — and stay relevant? In this session, industry experts break down TikTok’s unmatched power to shape consumer behavior. Discover how to craft engaging content, leverage authenticity and turn views into loyal customers. Whether you’re a beauty lover looking to grow your presence or a brand marketer eager to tap into the platform’s influence, this session will equip you with the tools to thrive in the age of TikTok.

Panel: Strategic Partnerships — Building Brand Relationships and Navigating Opportunities

In today’s competitive creator landscape, strategic partnerships can be a game-changer for growth. This panel dives into the art and science of building impactful brand relationships. Our experts will share their insights on identifying the right partners, initiating successful collaborations, and understanding the power of “no” to ensure alignment with your core values. Learn how to secure deals with brands you truly admire and maximize the mutual benefits of a well-crafted partnership.

Keynote: Mikayla Nogueria

Exploration Block

Exclusive networking reception for brands and influencers.

Take a break and immerse yourself in the ultimate beauty playground! Explore the event floor, where top brands and rising stars in beauty are bringing exclusive pop-up experiences, product samples, and interactive moments you won’t want to miss.

Welcome Back

Panel: NYFW Kickoff — Tastemakers on Fashion’s Current Trends and Direction

Get ready for an exclusive peek into the world of fashion as we kick off NYFW with industry leaders. This dynamic panel features leading fashion and trend experts who are at the forefront of shaping the next big movements in fashion. From runway to real life, discover how trends are born, evolve and ultimately impact consumer choices. Gain invaluable foresight into what’s next and how these shifts will impact the industry.

Panel: From Fans to Founders — Scaling Your Business While Engaging Your Audience

You’ve successfully built a booming business fueled by a passionate and engaged following – congratulations! Now, how do you continue to nurture that dedicated community while simultaneously scaling your brand and reaching new audiences? This panel explores the delicate balance of serving your existing fans and strategically differentiating your personal brand from your growing business. Learn effective strategies for segmenting your efforts, maintaining authenticity, and maximizing both your loyal following and your broader market appeal.

Betches’ “Mention It All” Live Podcast Recording

Exploration Block

Take a break and immerse yourself in the ultimate beauty playground! Explore the event floor, where top brands and rising stars in beauty are bringing exclusive pop-up experiences, product samples, and interactive moments you won’t want to miss.

Closing Keynote: Blake Lively

Closing Remarks

Cocktail Reception

Wrap up your day at Glossy Pop NYC with a chic cocktail hour designed for beauty lovers, brand builders, and industry insiders to mix and mingle. Enjoy curated cocktails, light bites, and effortless networking in a vibrant setting. Whether you’re toasting to new connections, reflecting on the day’s insights, or simply unwinding in style, this is the perfect way to end the event on a high note! Don’t forget to grab your gift bag before leaving.