Creator Strategies

Open to Influencer VIPs, Brand Passes and Vendor Passes.

An exclusive morning experience to help creators, brands and tech providers navigate partnerships and build their businesses — featuring creator programming, collaborative working groups, networking, product discovery and brand exploration before the main Glossy Pop NYC event.

9:30am: Registration, Brand Discovery for VIPs

10:15am: Opening Remarks

10:20am: Brand x Talent Panel – An in-depth discussion with a brand executive and the mega-creator they partnered with about a robust campaign that proved impactful

10:40am: Creator Marketing Panel – A panel discussion with established influencers on how they built their business, what’s resonating with their followers now and how they’re working with brands to ensure mutually beneficial partnerships

11:00am: Roundtables & Brand Discovery

12:00pm: Brand Discovery & Lunch

Registration

Check in before the day’s content begins.

Opening remarks

Join us as we kick off the day’s sessions, hearing from top leaders in the industry as they dive deep into what’s next in fashion, beauty, wellness and more.

Sports x Beauty

The intersection of sports and beauty continues to expand. According to recent research, global revenue from women’s elite sports is projected to reach over $3 billion in 2026, marking a 340% increase from 2022 — and beauty brands are finding new ways to capitalize on the interest. This panel explores this growing alignment, the ways athletes are meeting the moment and the future of these two worlds converging.

The strategy behind creator-founded brands

Creators who reach a certain threshold of success face an inevitable question: whether to start a brand. So, how do they make that decision? And what goes into making the right decision? During this panel, top creators discuss why they decided to take the plunge, who they decided to partner with, and how they’re sustaining dual careers as founders and creators

Continuing to create content that resonates

Being a creator can change as quickly as platforms do, and working with brands is an ever-evolving proposition. On this panel, top creators will discuss how social media — and, therefore, their jobs — have changed since they started creating content, and share insider insights on how they stay on top in a rapidly evolving landscape.

Beyond the edit: Turning television stardom into a thriving business

For many reality stars, their 15 minutes of fame are just the launchpad for tackling their business ambitions. In this session, top reality talent step out of the edit to reveal how they successfully translated on-screen viral moments into sustainable, highly profitable business empires.

The Bossticks Live

Founders, creators and podcast hosts Lauryn Bosstick and Michael Bosstick have built an ecosystem spanning content, commerce, media and community by turning authentic conversations into influential brands. In this live recording of The Bossticks, they’ll sit down with a special guest for an unfiltered conversation.

Game changers: The women leveraging their influence to build must-have brands

In this panel, powerhouse founders will reveal how they successfully transitioned from public figures to business leaders, converting cultural influence into brand equity — and redefining what it means to be a “WAG.”

NYFW kickoff: Tastemakers on fashion’s current trends and direction

Get an exclusive peek into the world of fashion as we kick off NYFW with industry leaders. This dynamic panel features leading fashion and trend experts at the forefront of shaping the next big movements in fashion. From runway to real life, discover how trends are born, evolve and ultimately impact consumer choices. Gain invaluable foresight into what’s next and how these shifts will impact the industry.

Expertise meets authenticity: How artists, stylists and education are shaping the next era of beauty

Brands by industry talent and professionals are taking over beauty departments and retailers, and it’s no fleeting trend. Backed by expertise, they bring a trusted voice to the beauty conversation and often provide the type of in-depth education today’s consumers demand. In this session, those driving the trend will discuss their second acts as brand leaders.

Keynote speaker

Inside the business and influence of an industry icon

Brand Exhibitions & Cocktails

Pick up your gift bag and end the day by exploring brands’ booths, sampling products and connecting with peers over cocktails.