If you are a hot CPG startup, should you try to land Whole Foods or Sprouts as your first major retail partner? When it comes to expanding into mass retail, do you go with Target or Walmart? If you are a beauty brand, what are the implications for your business if you enter Ulta or Sephora?

Today’s brands have more potential pathways than ever before when it comes to charting out a retail growth plan. Join us virtually on May 13 at 1 pm ET for a candid town hall discussion between brand executives, investors, analysts and consultants – led by Modern Retail and Glossy’s editorial staff – to talk about current challenges and best practices when it comes to expanding retail distribution. The discussion topics will include:

• Where startups often go wrong when expanding into big-box retail for the first time.
• What it takes to grow awareness within retail.
• The pros and cons of expanding into different retailers, and the unique considerations that come with different channels.