Opening Remarks and Key Trends

The state of the social landscape: How brands are creating authentic communities

At a time when social media has become crowded, and brands’ desire to connect more with consumers deepens, many are turning to influencers for help. From simply connecting to audiences on a higher level to crafting authentic communities, brand marketers are leveraging influencers for their expertise in shaping social groups. This session dives into the influencer-based strategies brands use to build communities across social media that consumers find authentic and engaging and drive deeper brand connections.

Unveiling Set Active’s Innovative Approach to Influencer Marketing

In the past few years, Set Active has propelled to the forefront of the industry, redefining the intersection of fashion, fitness, and influencer culture. Join us for an engaging chat with CEO of Set Active, Lindsey Carter. Lindsey will discuss how Set Active has revolutionized its marketing strategy through authentic influencer partnerships and innovative digital campaigns. Learn how Set Active navigates the evolving landscape of influencer marketing, leveraging data-driven insights and creative storytelling to foster genuine, long-lasting relationships with influencers.

More Than a Post: Achieving Authenticity and Growth with Creator-First Partnerships

Engaging College-Aged Consumers Through Influencer Channels

In this session, we will dive into the intricate world of connecting with college-aged consumers through influential digital channels. Hear from Kathryn Winokur, the founder and CEO of Hally Hair as we explore what Hally has done to effectively harness content creators powers to captivate and resonate with the discerning tastes of college students. Uncover the nuanced approach and innovative techniques that have allowed Hally Hair to seamlessly integrate into the lives of this vibrant demographic, fostering a genuine and enduring connection through relatable and authentic influencer collaborations.

Closing Remarks