Registration Opens

Opening Remarks & State of the Industry

Before we introduce our speakers, we’ll give a birds-eye-view summary of the current state of the fashion and luxury industry.

The New Luxury: Evolving the Brand to Engage the Changing Consumer

Heritage brands’ age-old rules no longer apply. At a rate that was accelerated over the past two years, the demographic and behavior of today’s luxury consumer are changing and will continue to evolve. In this session, Christie’s head of marketing, Neda Whitney, will break down the new, digital-first habits of high-spend shoppers. Along with who they are, she’ll discuss how they’re shopping and where they’re buying, which include channels far beyond the physical store.

Omnichannel Optimization with Dana Rebecca Designs

Hear how Dana Rebecca Designs leverages their first party data to create hyper-personalized messages for their customers — ultimately increasing engagement while driving revenue. VP of Strategy, Blair Peterson shares the segmentation and audience insights behind this luxury jewelry brand’s omnichannel marketing strategy.

How to Build a Circular Business Model

Circularity and sustainability are on the top of customers’ minds, but how exactly does one go about building an entire business model that has circularity baked into it? In this session, For Days’ founder Kristy Caylor will break down how she built her business with circularity in mind.

Hitting Reset: Overhauling Key Strategies to Set the Stage for Growth

With the last two years largely preventing business as usual, many fashion brands took the opportunity to step back, take a critical look at established processes and strategically update operations. Setting the brand up for future success by integrating new efficiencies, saving costs, increasingly supporting objectives or taking advantage of fresh opportunities was the common goal. In this session, Billy Reid president Jeff Zens will break down the company’s mid-pandemic revamps to its merchandise planning, retail footprint and marketing playbook, among other updates that are better positioning it for growth.

How to Build an Integrated Retail Business

Straddling the line between online and offline sales is more important than ever for fashion brands and retailers. Few retailers have more experience with both worlds in the luxury space than Neiman Marcus. In this session, Tatiana Ferreira, Neiman Marcus’ svp of customer excellence and integrated retail, will discuss how Neiman Marcus’ store strategy and e-commerce strategy overlap, how they partner with brands and catering to top-spending clients.

Networking Break

Challenge Board & Town Hall

VIP Welcome Reception

8-Minute Meetings

Cocktail Reception

Cocktails provided by Klaviyo

Join us for a cocktail to wrap day one.

Dinner with Strangers

After Hours Hangout

Morning Yoga

Breakfast & Registration Re-Opens

Working Groups

Glossy Glam Break

Welcome Back

The Resale Mindset: How Resale is Changing the Perception of Luxury

The growing prominence of luxury resale hasn’t just changed the way people shop, it’s changed the way they think about the things they buy. Knowing you can resell a handbag after you’re done with it changes the calculus of buying in the first place. In this session, Rebag CMO Elizabeth Layne explains how this shift is happening. 

How Foot Locker Personalizes the Shopping Journey

Consumers today want to feel like the shopping experience is curated for them. For Foot Locker—a brand that carries the latest footwear and apparel for every style and activity—the first step to delivering personalization is understanding individual customers’ lifestyles and preferences. In this session, you’ll learn how Foot Locker is using conversational SMS to build customer profiles, plus how they’re using those insights to create tailored experiences for their shoppers.

Evolving the Brand for a New Consumer

Targeting the new generation of shoppers means throwing old rules out the door. Leading with values, focusing on digital-first tactics and leveraging influencers are among marketing tactics that are now resonating, while setting the stage for community and expressions of individuality is fast becoming table stakes for brands. In this session, Karen Riley-Grant, Levi’s CMO, will share how the company is working to expand its customer base to younger consumers. She’ll also discuss how, at the same time, it’s strategizing to become known for fashion beyond jeans

Performance Driven Influencer Marketing in the Age of Creators

Influencer marketing has become mission critical for any brand that wants to earn consumer attention. However, the playbooks from the past no longer work in this hyper saturated, quickly moving space. In this session, Traackr expert Therese Little will share new insights into fashion influencer trends, a framework for analyzing your brand’s performance, and recommendations for establishing a performance-driven influencer program.

Building a Modern Fashion Hub: Using Experiences, Culture and Curation to Elevate Stores

The recent closings of Colette, Barneys, Opening Ceremony and other high-end multi-brand retailers have left a void in the fashion market — and at the same time, they’ve spotlighted the challenges of operating successful stores in today’s volatile retail climate. In this session, Lauren Amos, founder of Atlanta-based Wish and Ant/dote, will break down her strategies for successfully fueling community, tapping into culture and making her stores destinations for streetwear and designer fashion fans.

Lunch

Afternoon Break

8-Minute Meetings

Cocktail Reception

Cocktails provided by Financial Times

Join us for a cocktail to wrap up day two.

Dinner with Friends

After Hours Hangout

Breakfast

Welcome Back

Entering the Metaverse: How Brands can Tackle a New World

The metaverse and digital fashion is a growing area of the industry, but for many brands it is unfamiliar territory. In this session, Maria Buccelatti, CEO of Faith Connexion, will explain how her brand has approached digital fashion, NFTs and the metaverse.

Customer Centricity: Establishing Shopper-First Growth and Marketing Strategies

As fashion retail charts a new direction, brands and retailers are rethinking their approach to winning and retaining customers. In this session, Heather Kaminetsky will share how Mytheresa is acquiring shoppers in the increasingly competitive market, engaging customers in offline and offline channels, and leveraging technology to meet and exceed consumer expectations.

Expanding Luxury: What Does Luxury Mean in the Modern World?

Luxury fashion used to have a very specific definition: expensive clothes. But over time that definition is expanding. Exclusivity, quality, uniqueness are all now factors that could define luxury. In this session, Ring Concierge founder Nicole Wegman will talk about the ways luxury is expanding and how to make the most of these new definitions. 

Closing Remarks

Let’s wrap up the summit by recapping the sessions from the past three days.