Registration Opens

Opening Remarks

The New Path to Purchase

Going beyond top-of-funnel and bottom-of-funnel marketing, this discussion will focus on the emerging channels and tactics brands are using to get in front of customers “where they are” and to build community. We’ll explore the potential of creating a presence in the metaverse and establishing a signature event not centered on products, among other strategies.

Session with Attentive

Customer Loyalty: Building Relationships and Loyalty with Digital as Your Storefront

Customers have been migrating from in-store to online for the last decade. Retailers are continuing to figure out how to bring the in-store experience to e-commerce and deliver the kind of personalized, high-touch service that keeps customers coming back. We’ll discuss the ways that innovative brands are transforming their service operations to thrive in this new era.

Session with BigCommerce

Mastering Omnichannel: Strengthening the Business with a 360-Degree Approach to Retail

E-commerce has solidified itself as a go-to fashion and beauty shopping channel, but that doesn’t negate the need for stores. In-store events and activations remain valuable marketing tools, and data collected in stores is informing strategies across channels, including e-commerce. As brands continue to bring traditional store experiences, like consultations with stylists, to their e-commerce sites, they’re focused on allowing their customer to shop how they want while ensuring the company’s differentiators remain intact. In this session, one brand executive will explain how their company has struck the right IRL-URL balance.

Seizing E-commerce Momentum

With the growth in e-commerce and the rise of new platforms like TikTok over the past four years, brands are looking at how to keep any growth momentum going, solidify their omnichannel strategies and meet new customers in the process. In this session, one brand leader, will speak about the brand’s growth over the past two years, what’s coming up over the next 12-months, and solidifying the brand’s e-commerce strategies.

Networking Break

Challenge Board & Town Hall

Brands only.

Join us for a breakout session where we will discuss challenges during an open and candid conversation about the industry.

Sandbox Presentations

4:55 – Perfect Corp

5:05 – MNTN

VIP Welcome Reception

By invitation only.

8-Minute Meetings

By invitation only

The 8-minute business meetings connect VIP brand executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

Cocktail Reception

Cocktails provided by NetElixir 

Open to all.

Breakfast & Registration Re-Opens

Working Groups

We will split into two breakout groups to dig deeper into challenges and potential solutions.

Welcome Back

Scaling a DTC Business: From Building a Community to Growing the Physical

One executive from a DTC fashion company will discuss how she and her co-founders navigated the first years of the business, including why they decided to open a store, how they used content to build a community, and how they made wholesale work for them, starting with in-store trunk shows.

The Power of Community

With marketing costs at a high and the importance of community being more paramount than ever, brands are increasingly partnering with influencers with established, engaged audiences on marketing activations, product collaborations and beyond. At the same time, these digitally native creators are setting themselves up for long-term success by leveraging insights from their followers to build brands with mass appeal that are profitable out of the gate. In this session, one brand founder will discuss how they have taken that several steps further by establishing multiple businesses and a variety of revenue streams while continuing to grow their follower base.

Session with NetElixir

Navigating the New Standards of E-commerce

Personalization has become table stakes for online retailers. One brand’s founder will walk through the next-level processes they’ve used to tailor their website to their customer and ways brands can cater the online experience to their audience.

Session with Acceleration Partners

Content x E-Commerce: Using Content to Build Trust — Then Conversion — with the Customer

This session will look at how brands can use what they know about their target audience to tell stories that resonate — on channels from print catalogs to video — to not only attract new shoppers but also build trust and lifetime value with existing customers.

Glossy Glam Break

Join us for a networking break where attending brands will be sampling products and connecting with fellow attendees.

Lunch

360 Workshop with Zeals

By invitation only.

Afternoon Break

8-Minute Meetings

The 8-minute business meetings connect VIP brand executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

Cocktail Reception

Open to all.

Breakfast

Customer-Driven E-commerce: Using Feedback to Fuel Evolution

Openness to feedback and evolution is key when it comes to providing a product and a shopping experience that builds long-term customer loyalty. This session will dive into how one brand has actively invited feedback from their online community, harnessing a mix of qualitative and quantitative data to provide a better service, resulting not only in rapid growth but also loyalty and trust.

Sponsor Session

Mastering Social Commerce: How to Build a Community While Scaling a Business

Brands across the commerce space are on a mission to build a community, but facilitating relationships and genuine connections is easier said than done. Ensuring the efforts pay off means looking to the community for feedback, and gauging their demands and satisfaction as a company grows and evolves. This session will explore how to stay focused on your business objectives while retaining and expanding your consumer base as your brand grows.

Sponsor Session

The Joys and Pains of Scaling a Digitally-Native Brand Quickly

In this session, hear from one brand exec about how they are approaching scaling their brand in the ever-changing e-commerce space. This session will cover everything from having to pivot brand and marketing strategies,and adapting product development and assortment strategies.

Key Takeaways