Registration opens

Please pick up your badge and head to Grand I  & II for opening remarks.

Opening remarks

Join us for opening remarks.

Building a distinct brand that stands the test of time

In September, the consumer-focused investment firm Bansk Beauty acquired the skin-care brand Byoma, building out its beauty portfolio, which also includes hair-care brands Amika, Eva NYC, and Ethique Beauty. In this session, group CEO Reuben Carranza will break down the firm’s investment philosophy and growth plans for its brands.

Winning Gen Z with products, marketing, and brand values

Co-founded by Hayley Williams, the semi-permanent hair-dye brand Good Dye Young has struck a chord with Gen Z due to its vegan and cruelty-free product formulas, its safe and inclusive community, and its focus on facilitating self-expression. In this session, Williams and co-founder Brian O’Connor will discuss the strategies that built their brand and their next steps. 

Sponsor workshop with Listrak

The longevity economy: Wellness innovations for a longer, healthier life

Dr. Leonard Guarente, co-founder of Elysium Health, discovered the connection between sirtuins and aging, which has reshaped how scientists view the aging process and how consumers approach aging prevention. In this session, he’ll discuss how he’s making the latest breakthroughs in longevity science accessible to consumers through his brand.

Social Search, AI, and the Power of Creators

Consumers no longer start with Google when searching for products—they turn to TikTok, Instagram, and now, AI. Kristen Wiley, CEO of Statusphere, reveals how creators and user-generated content shape these algorithms, why “signal shaping” is becoming the new SEO, and what forward-thinking beauty brands must do to secure visibility and influence purchase decisions in this new era of product discovery.

Becoming, and remaining, the retailer’s top-selling brand

In this session, hear about how one beauty brand became and remains at the top in one of the most saturated environments.

Networking break

Grab a refreshment and network among peers.

Town hall & sandbox presentations

Town Hall Sponsored by Brandwatch 

Sandboxes:

4:45pm: Shutterstock – Lights, Camera, Innovation!

4:55 pm: Moonshot AI – Gen AI-Driven eCommerce CRO: How Moonshot AI Turns Online Stores into Self-Optimizing Ecosystems

5:05 pm: Webtoon – Fandom Over Followers- Making an Authentic Connection with Gen Z

VIP cocktail reception

Enjoy a cold beverage before brands head into 10-minute meetings.

10-minute meetings

10-minute meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Cocktail reception

Join us for a cocktail to wrap up Day 1. Open to All.

Dinner with strangers

Breakfast

Enjoy breakfast and then head to a working group led by beauty founders.

Working groups

Working groups are designed to allow for bespoke conversations with beauty leaders on the topics that matter most. Please select which group you’d like to attend and proceed to the appropriate meeting room.

Working Group 1 – Alisa Metzger, co-founder of InnBeauty Project, will lead a session on meeting customer demand. Meet in Grand III & IV

Working Group 2 – April Gargiulo, founder & ceo of Vintner’s Daughter, will lead a session on winning at Sephora. Meet in Salon II

Working Group 3 – Victoria Thain Gioia, co-founder & ceo of Perelel, will lead a session on connecting with the modern consumer. Meet in Salon III

Glossy lounge & networking break

Peruse the Glossy lounge and network with peers.

Rapidly expanding by tapping into digital-first consumer behavior

Aaron Jones leads Unilever Wellbeing’s e-commerce and digital media efforts across a portfolio of wellness-driven brands. These brands help Unilever Wellbeing generate over 40% of its revenue from digital channels, and continue to grow at 1.6x the category average by tapping into digital-first consumer behavior and emerging wellness trends. In this session, Jones will break down his proven strategies.

Sponsored workshop

Science, technology and the future of hair care: Inside K18’s plans for ongoing innovation

An understanding of hair’s biology was the missing component in the hair-care industry when Suveen Sahib founded K18 in late 2020, he said. After launching with a bang with just one product, the brand’s bio-tech formulas have remained the driver of its success. In this session, Sahib will discuss how the brand communicates its innovation and continues to cut through the noise in the crowded hair-care category.

Rebalancing the Funnel: How beauty and wellness brands are winning in a fragmented Media Landscape

As consumer journeys become increasingly fragmented and price-sensitive, beauty and wellness marketers are rethinking their media strategies to drive both brand awareness and conversion. In this session, CVS Media Exchange (CMX) will present exclusive insights from the latest State of the Industry report with Glossy, based on responses from over 90 brand, agency, and retail leaders.

Discover how top-performing advertisers are integrating social media, retail media networks, streaming, and in-store activations to build full-funnel strategies that deliver measurable results. Learn why incrementality is emerging as a key KPI, how first-party data is reshaping personalization and loyalty, and what makes retail media uniquely positioned to drive post-purchase engagement. CMX will also share real-world use cases and best practices for navigating the evolving marketing mix — and offer a forward-looking view into what’s next for 2026.

The power of product innovation: Inside Angela Caglia Skincare’s hockey-stick growth

In this session, Angela Caglia will discuss the stem cell technology that transformed her namesake skin-care brand, driving more than 400% sales growth in a single year. According to market research company Spate, growth factors are a rising trend in online searches alongside skin care, with monthly Google searches per month up more than 200% year over year.

Glow Big or Go Home: Why Tarte Turned to Connected TV

When Tarte set out to glow up its brand presence, they went big — literally. By embracing Connected TV, Tarted used the biggest screen in the house to turn awareness into action (and action into measurable performance). In this session, MNTN will unpack how Performance TV delivered real results for Tarte, and how you can use the same playbook to make your next campaign shine.

Revolutionizing beauty for the TikTok generation

Capturing the hearts of the most skeptical and knowledgeable generation, especially when it comes to skincare, requires clinical proof and innovative marketing.

Lunch

Enjoy lunch on the garden lawn.

Afternoon activities

Optional: Executive Roundtable

Join fellow industry insiders and Glossy’s beauty and wellness editorial leads for a conversation focused on strategies for navigating top-of-mind challenges, building on Day 1’s Town Hall conversation.

*Open to non-invitees of off-site activities

10-minute meetings

The 10-minute meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Cocktail reception

Open to all.

Breakfast & Glam Break

Join us for breakfast and a chance to experience some incredible brand products for yourself! We’re featuring the following brands:

Sun Bum
TELETIES
Tomorrow Today Beauty
Angela Caglia Skincare
Deco Beauty
OLLY
JOICO

Opening remarks

Creating a wellness destination inside a beauty powerhouse

Laura Beres has played a key role in Ulta Beauty’s transformation and strategy work, in addition to revamping the retailer’s wellness assortment. In this session, she’ll speak to that expanded assortment and how Ulta Beauty is carving out more shelf space for wellness, positioning it as a core tenet of beauty retail’s next era.

Digital first: Leveraging social media and virality to fuel a beauty business

Dieux first came onto the scene with its cult eye masks, which were spotted on cool kids across Instagram. In the years since, it has expanded its product assortment and earned big-name fans, while leaning into both the brand’s digital success and its founders’ own. Co-founder and CBO Charlotte Palermino will discuss the brand’s evolving social media strategies. 

The next era of wellness: What’s to expect as more consumers prioritize feeling good and living longer

Wellness is infiltrating everything as consumers take a holistic approach to the concept. And, as a result, product categories are collapsing on each other. This session will break down the state and direction of wellness, and the opportunities and challenges it presents brands at both the center and the fringe of the booming industry.

Strategizing around beauty’s trend cycles: Inside Ali Webb’s career pivot and plans for Messy

After a $255 million exit from Drybar, which sold consumers smooth and bouncy looks via in-salon, blow-dry-focused styling appointments and corresponding products, Ali Webb has launched a new line, Messy, to help consumers embrace the opposite. In this session, Webb will discuss the opportunity she saw and how she’s approaching business differently with the new company.

Closing remarks

To wrap up the Glossy, Beauty, and Wellness Summit and distill the key takeaways from the day, we will welcome back to the stage: Alli Webb and Laura Beres, who will join our moderators for this can’t-miss closing discussion.