Registration Opens

Opening Remarks

Brush to Brand: The Journey of Artist Turned Brand Founder

Step behind the scenes as we explore the inspiring stories of makeup artists and hair stylists who have transformed their passion for beauty into successful brands. In this panel, industry trailblazers share their experiences on seamlessly infusing their artistic flair into the DNA of their brands. From navigating the transition from artist to founder to mastering the delicate balance of creativity and entrepreneurship, join us for an insightful discussion on the unique journeys of these beauty mavens who are leaving an indelible mark on the cosmetic and hairstyling landscape.

From Screen to Shelves: Navigating Social Media Stardom to Skincare Entrepreneurship

Join us for an exclusive conversation with the dynamic duo, Brooklyn and Bailey McKnight, as they take us on a journey through their remarkable rise to social media stardom and entrepreneurial success. In this intimate session, Brooklyn and Bailey will share insights into their transition from content creators to brand founders, delving into the inception and growth of itk skincare. Gain firsthand knowledge on how they seamlessly blended their passion for beauty and skincare into a flourishing business, navigating the challenges of entrepreneurship while staying true to their creative roots.

Lunch

Building a Brand Around a Hero Product

In this session, we will dive into the success stories of visionary brand founders who turned viral products into thriving brand empires. Our panelists will share their firsthand experiences, revealing the strategic steps they took to leverage the momentum generated by their initial viral hits.

From Influence to Entrepreneurship: Unveiling the Success Stories of Influencer-Founded Brands

In this session, we’ll discuss the inspiring journeys of successful influencer-founded brands. We will explore how influencers have leveraged their personal brand and online presence to create thriving businesses, learn about the key strategies, challenges, and triumphs that have shaped their entrepreneurial path, and uncover the unique insights and lessons learned from influencers who have successfully transitioned into brand founders.

Beyond the White Coat: Unveiling the Influencer Within

In this session, we’ll explore the intersection of expertise and influence within the beauty and wellness industry. Delve into the evolving role of dermatologists and estheticians as influencers, uncovering how their professional knowledge shapes consumer perceptions and preferences. Gain valuable insights into the dynamic relationship between experts and consumers, as we unravel the nuances of trust, authenticity, and the evolving landscape of influence in the pursuit of beauty and well-being.

Building a Lifestyle Brand

In this session we will delve into the fascinating world of lifestyle influencers who have successfully transformed their personal brand into thriving lifestyle businesses. We will explore the strategies, challenges, and triumphs of influencers who have built their own lifestyle brands from the ground up and how they continue to grow the businesses in 2024 and beyond.

Leveraging Personal Experiences to Build an Authentic Brand 

Networking Break

Roundtables

Join our dynamic breakout group sessions, where a handful of distinguished content creators, recognized as thought leaders in their fields, will host roundtable discussions on cutting-edge topics relevant to the current content creation and influencer landscape. Attendees will have the unique opportunity to choose from the several different roundtables below, each focusing on a specific challenge within the industry. Engage in collaborative discussions with your peers, sharing insights and brainstorming actionable solutions that will propel your content creation to new heights.

The Art of the Brand x Influencer Collaboration: Designing Win-Win Partnerships with Lindsay Silberman presented by Traackr

Connecting with Gen Z: Content that Resonates with Trendsetting Young Shoppers with Roger Ma

Creating Authentic (Sponsored) Content: Integrating Brands without Losing Trust and Maintaining Authority in a World of Nanoinfluencers with Rocio Soria presented by IMAGE Skincare

The Move to Short-Form Video: Creating Impactful Content for TikTok, Reels and Shorts with Sarah Palmyra

Collaborations vs. Ambassadorships: The Value of Long-Term Brand Relationships with Lisa Joy

Keeping Up With Content Demand: Managing Custom Content for Audiences Across Platforms with Matthew Newman

Using Instagram to Your Advantage: Effective Content Formats and Valuable Features with Luann Diez

Cocktail Reception & Glossy Glam Break

Cocktails provided by IMAGE Skincare