Registration Opens

Opening Remarks

Building Meaningful Connections: The Future of the Brand-Influencer Deal

There is an ever evolving relationship between brands and influencers, including the rise of micro-influencers and the shift towards authenticity and transparency as brands and influencers strive to connect with their audiences on a deeper level. In this session, we will discuss the future of the brand-influencer deals and how both parties can work together to build meaningful relationships with customers, followers, and community members.

From Influence to Entrepreneurship: Unveiling the Success Stories of Influencer-Founded Brands

In this session, we’ll discuss the inspiring journeys of successful influencer-founded brands. We will explore how influencers have leveraged their personal brand and online presence to create thriving businesses, learn about the key strategies, challenges, and triumphs that have shaped their entrepreneurial path, and uncover the unique insights and lessons learned from influencers who have successfully transitioned into brand founders.

Lunch

Unleashing the Power of Brand Ambassadorship: Strategies for Thriving Partnerships

In this session we’ll explore how brand ambassadorship has become a powerful marketing strategy for businesses to connect with their target audience. Speakers will share insights into the key elements that make ambassador programs thrive, from selecting the right ambassadors to fostering authentic relationships.  Speakers will share their best practices  and how they align their ambassadors’ values with their own, creating a mutually beneficial partnership. 

The TikTok Effect

The TikTok effect is the phenomenon that has taken social media by storm and reshaped digital content consumption. In this session we’ll delve into the underlying factors that contribute to the rapid spread of content on the platform and the unique algorithms that fuel its success as well as showcase real-life examples of viral TikTok moments and the subsequent impact on individuals and businesses. Whether you’re a content creator, marketer, or simply curious about the fascinating world of social media trends, this talk will provide you with valuable insights and actionable tips to navigate and leverage the TikTok effect to your advantage.

Networking Break

Roundtable Discussions

Choose from one of ten roundtable discussions.

Cocktail Reception