AI is changing both how brands sell their products and how consumers discover them. With new opportunities to personalize product assortments and automate customer service, for example, but also new barriers to consumer discovery as AI-powered search gains popularity, brands are moving fast to update a variety of processes and stay at the forefront of their respective industries.

During Glossy and Modern Retail’s member-exclusive AI Commerce Strategies Town Hall, taking place November 17 at 12 p.m. ET, brand executives will come together to discuss their current challenges and best practices when it comes to leveraging AI to support their businesses.

The discussion topics include: 

• Why GEO is the new SEO, and what brands are doing to remain discoverable in search
• Best leveraging customer data and exceeding the new standards of personalization in sales channels
• How to strike a smart balance between automation and human touch throughout the customer journey