The seal is broken. The months of agonizing over whether marketers should use the latest AI technologies are over. Now the only question they want to answer is “how?”

From content generation to optimization and analysis, tests are being conducted, new roles created and processes streamlined – all in the interest of greater efficiency, performance and scale. In this live event, taking place October 22 at 12 p.m. ET, editors from Digiday, Glossy and Modern Retail will unpack the emerging playbook of brands embracing this brave new world.

We’ll explore:

• What new customer strategies the agentic era will usher in
• Where AI will truly allow marketers to do more with less – from creative to distribution
• And where the risk still outweighs the reward