Registration opens

Opening remarks

Creative velocity as a competitive edge

The greatest bottleneck in marketing is creative production. This session focuses on how leading brands are building an AI-enabled ‘Creative Factory’ to generate and test hundreds of high-quality assets weekly, dramatically reducing time-to-market. 

Sponsor workshop

Managing creative quality and safety at scale

Scaling creative with AI poses an existential risk to brand consistency and safety. This session is a strategic guide for C-suite leaders on establishing the critical human-in-the-loop oversight. We will examine governance frameworks for defining and enforcing AI-generated brand guardrails, ensuring outputs align with tone, voice, and legal compliance.

Town Hall: Creative generation

Join us for a “lightning round” town hall discussion on creative generation to ensure you get to share your pain points and perspective – and get off-the-record intel from your peers. Open to all.

Lunch

Shifting from campaign reporting to future-state budgeting

Traditional media planning is retrospective; the AI era demands a predictive view. This session outlines the strategic shift required to leverage machine learning for true cross-channel budget forecasting and optimization.

AI strategies for audience expansion and yield management

The challenge isn’t reaching your core audience; it’s efficiently finding profitable new ones. This session explores how brands are using their first-party data with machine learning to identify hidden high-value ‘micro-segments’ based on predictive churn, lifetime value, and purchase intent.

Town Hall: Media buying & targeting

Join us for a “lightning round” town hall discussion on media buying & targeting to ensure you get to share your pain points and perspective – and get off-the-record intel from your peers. Open to all.

Implementing the operational changes necessary for continuous self-optimizing media

The AI era demands a predictive view to media planning. In this session we’ll discuss the strategic shift required to leverage machine learning for true cross-channel budget forecasting and optimization. Executives will learn how to implement models that predict marginal ROI for every dollar, dynamically adjusting spend in real-time to maximize LTV.

Sponsor workshop

A guide to incremental measurement

In this session, we’ll discuss building a roadmap for deploying advanced AI-driven Marketing Mix Modeling and Geo-Lift testing to accurately measure incrementality.

Town Hall: Analytics & measurement

Join us for a “lightning round” town hall discussion on analytics & measurement to ensure you get to share your pain points and perspective – and get off-the-record intel from your peers. Open to all.

Coffee & networking break

Building a decision engine for real-time performance

In this session, we’ll address the operational challenge of connecting data insights directly to execution. We explore how AI is used to create “Decision Engines” that monitor campaign performance, detect critical anomalies, and trigger automated alerts or adjustments in media platforms and creative workflows.

Product discovery & search: AI’s impact on conversion and average order value

In this session, we’ll focus on the financial upside of integrating Generative AI and semantic search into the product discovery experience. One brand will discuss how they achieved significant increases in conversion rates and Average Order Value by enabling customers to find products via complex, natural language queries, creating a personalized, frictionless path to purchase.

Town Hall: Product discovery & search

Join us for a “lightning round” town hall discussion on product discovery & search to ensure you get to share your pain points and perspective – and get off-the-record intel from your peers. Open to all.

Closing remarks

The team will discuss key takeaways from the days’ programming.

Cocktail reception

Join us for cocktail s & networking to wrap up the day.