Registration opens

Guests will need to check in at the dedicated desk in the lobby of 605 3rd that will have a Digiday sign. ID will be required at this checkpoint. Guests will then be directed to the elevators to the 7th floor, where general event registration will take place, and our team will be ready to greet you.

Opening remarks

Jim and Jill will set the stage with a few comments about the state of the industry before we kick things off.

Navigating the ethics of AI

In the first session, we’ll set the stage for the day and explore the ethical uses of generative AI to achieve marketing at scale. We’ll ask how to achieve personalization without compromising authenticity, humanity or connection.

Test before you launch … with AI

Managing creative quality and safety at scale

Scaling creative with AI poses an existential risk to brand consistency and safety. This session is a strategic guide for C-suite leaders on establishing the critical human-in-the-loop oversight. We will examine governance frameworks for defining and enforcing AI-generated brand guardrails, ensuring outputs align with tone, voice, and legal compliance.

AI Will Make Marketing More Human

Technology was supposed to make marketing simpler, but the complexity of today’s digital world means marketers spend more time than ever servicing platforms. In this session, Konrad Feldman, CEO of Quantcast, shares a different perspective: the real promise of AI isn’t in replicating human processes, but in creating entirely new ways of marketing execution and freeing humans to do their best work. When intelligence is native to the platform, not bolted on as an afterthought, AI can reshape decision-making and execution in ways beyond human imagination. This shift gives marketers back time and headspace to focus on strategy, creativity, and genuine customer understanding. The future of performance marketing isn’t about slapping new “AI” buttons on existing marketing solutions. It’s about letting machines do what they’re best at, so humans can do what only they can.

Reimagining Creative Development at H&R Block

In this session, Wendy Fitch, from H&R Block, will detail how the organization is integrating AI into its creative development models to balance high-volume output with brand consistency.

Town Hall: Creative Generation

Join us for a “lightning round” town hall discussion on creative generation to ensure you get to share your pain points and perspective – and get off-the-record intel from your peers. Open to all.

Lunch

Recharge with a delicious lunch and network with peers before the next session.

360 Lunch Workshop: AI-enabled Campaigns with Ideogram’s Custom Branded Models

Invite only 

Join Ideogram’s CEO for a hands-on demonstration of Custom Branded Models: AI trained on your brand standards, capable of generating localized variations, reformatting for every platform, and maintaining your brand’s visual identity. Watch a single approved asset transform into market-specific executions across demographics and geographies. See it adapted from email to social to landing page while preserving pixel-perfect brand control. This eliminates mechanical production work. Your team stays focused on strategic creative. What used to take weeks now takes hours.

Customer Experience & Innovation

This session explores how beauty brands are using AI to make product discovery feel personal, easy, and fun. We’ll skip the “tech-talk” and focus on how these tools solve real problems: helping shoppers see how a lipstick looks on their own face or getting a personalized skincare plan based on a quick selfie.

Before the Prompt: Why Probability Scoring Still Runs the AI Economy

While generative AI dominates headlines, the most consequential breakthroughs happened earlier. Over the last decade, machine learning quietly solved harder problems—identity, prediction, scale, and precision. Generative AI is additive, not foundational. Tunnl operates at the forefront of this original AI, turning intelligence into measurable, real-world outcomes.

Using AI Effectively for Product Discovery with Boll & Branch

The AI era demands a predictive view of media planning. In this session, we’ll discuss the strategic shift required to leverage machine learning for true cross-channel budget forecasting and optimization. Executives will learn how to implement models that predict marginal ROI for every dollar, dynamically adjusting spend in real-time to maximize LTV.

Town Hall: Product Discovery

Join us for a “lightning round” town hall discussion on media buying & targeting to ensure you get to share your pain points and perspective – and get off-the-record intel from your peers. Open to all.

Coffee & Networking Break

Take a break, grab a coffee and connect with fellow attendees before the next session begins.

A Guide to Incremental Measurement

In this session, we’ll discuss building a roadmap for deploying advanced AI-driven Marketing Mix Modeling and Geo-Lift testing to accurately measure incrementality.

Social Search, AI and the Power of Creators

Consumers no longer start with Google when searching for products—they turn to TikTok, Instagram, and now, AI. Kristen Wiley, CEO of Statusphere, reveals how creators and user-generated content shape these algorithms, why “signal shaping” is becoming the new SEO, and what forward-thinking brands must do to secure visibility and influence purchase decisions in this new era of product discovery.

The Impending ‘Measurement Void’

The biggest challenge marketers will face is the measurement void left by the collapse of traditional performance marketing. As AI intermediates user intent, clicks and attribution evaporate, forcing brands to optimize for trust instead of traffic. Boards will have to embrace harder-to-measure metrics like cultural relevance and “share of model” to stay competitive.

Sponsor Workshop PubMatic

AI Marketing Strategy & Data Intelligence

In this session, we’re going beyond basic numbers. Sarah Craig of Tree Hut will explain how to use simple AI tools to listen to the “vibe” of your online community.

Town Hall: Measurement & Performance

Join us for a “lightning round” town hall discussion on product discovery & search to ensure you get to share your pain points and perspective – and get off-the-record intel from your peers. Open to all.

Closing Remarks

The team will discuss key takeaways from the day’s programming.

Cocktail Reception