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Member Exclusive

Glossy research: Educated consumers are pursuing beauty from the inside out

By Maghan McDowell
Nov 9, 2018

Glossy+ members stay ahead of the rapidly evolving fashion and beauty industries with access to exclusive content, like our quarterly research reports. In our newest edition, we surveyed more than 150 beauty and wellness insiders to discover which trends will transform the industry in the year ahead. Here’s a snippet of what we found. Glossy+ members can read the full report here.

As the old saying goes, you are what you eat, and the beauty boom has taken note. As the definition of beauty has extended to wellness, new products aim to work from the inside to improve skin, strengthen hair, brighten eyes — and groom a clean conscience.

According to Glossy research, ingestibles and wellness principles were among the top most important anticipated beauty trends in the coming year, in addition to sustainability, clean beauty and inclusivity — which all point to a clued-in customer who’s eyeing ingredient lists and holistic principles.

Read the rest of the report here.

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